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subject:"Brand"
~person:"Aaker, David A."
~person:"Barnes, Liz"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Country of origin effect : looking back and moving forward
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
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2
Building brands without mass media
Joachimsthaler, Erich
;
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784589
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