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subject:"Brand"
~person:"Abratt, Russell"
~person:"Osburg, Victoria-Sophie"
~subject:"Advertising"
~type_genre:"Konferenzbeitrag"
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Abratt, Russell
Osburg, Victoria-Sophie
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The journal of brand management : an international journal
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Brands that do good : insight into social brand equity
Naidoo, Claire
;
Abratt, Russell
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
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The Core Value Compass : visually evaluating the goodness of brands that do good
Yoganathan, Vignesh
;
McLeay, Fraser
;
Osburg, Victoria-Sophie
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10011875631
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