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subject:"Brand"
~person:"Barker, Ryan"
~subject:"Measurement"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Measuring and managing brand love : the BERA platform
Barker, Ryan
;
Peacock, Jeffrey
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 243-260)
.
2015
Persistent link: https://www.econbiz.de/10011279668
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