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subject:"Brand"
~person:"Barnes, Stuart J."
~person:"Belk, Russell W."
~type_genre:"Aufsatz im Buch"
~type_genre:"Firmeninformation"
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Enhancing knowledge development in marketing ; Vol. 21
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The Routledge companion to contemporary brand management
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Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
.
2016
Persistent link: https://www.econbiz.de/10011515364
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From fiction to fact : exploring the defictionalization of brands in media
Barnes, Stuart J.
;
Chryssochoidis, George
-
2011
Persistent link: https://www.econbiz.de/10010191067
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