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subject:"Brand"
~person:"Barnes, Stuart J."
~subject:"Brand image"
~type_genre:"Aufsatz im Buch"
~type_genre:"Firmeninformation"
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Enhancing knowledge development in marketing ; Vol. 21
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From fiction to fact : exploring the defictionalization of brands in media
Barnes, Stuart J.
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Chryssochoidis, George
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2011
Persistent link: https://www.econbiz.de/10010191067
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