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subject:"Brand"
~person:"Belk, Russell W."
~subject:"Tourismusmarketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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The Routledge companion to contemporary brand management
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Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
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2016
Persistent link: https://www.econbiz.de/10011515364
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