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subject:"Brand"
~person:"Silvera, David H."
~subject:"Advertising"
~type_genre:"Conference paper"
~type_genre:"Textbook"
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Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
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