//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~subject:"Brand loyalty"
~subject:"Tourism marketing"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Brand loyalty
Tourism marketing
Virales Marketing
Markenimage
10,717
Brand image
10,518
Markenführung
6,877
Brand management
6,876
Consumer behaviour
6,419
Konsumentenverhalten
6,418
Markenartikel
3,187
Beziehungsmarketing
1,824
Relationship marketing
1,824
Social Web
962
Social web
962
Werbewirkung
959
Advertising effects
956
Online-Marketing
874
Internet marketing
866
Designation of origin
858
Herkunftsbezeichnung
858
Tourismusmarketing
719
Customer satisfaction
640
Kundenzufriedenheit
640
Marketingmanagement
587
Marketing management
586
Destination management
581
Destinationsmanagement
581
Corporate reputation
484
Firmenimage
484
Deutschland
478
Germany
465
Holiday behaviour
445
Urlaubsverhalten
445
Advertising
435
Werbung
435
Persönlichkeitspsychologie
414
Personality psychology
413
Markentreue
407
Viral marketing
406
more ...
less ...
Online availability
All
Undetermined
2,339
Free
650
Type of publication
All
Article
3,662
Book / Working Paper
619
Type of publication (narrower categories)
All
Article in journal
3,445
Aufsatz in Zeitschrift
3,445
Aufsatz im Buch
191
Book section
191
Graue Literatur
74
Non-commercial literature
74
Arbeitspapier
61
Working Paper
61
Hochschulschrift
53
Thesis
41
Conference paper
28
Konferenzbeitrag
28
Reprint
23
Aufsatzsammlung
19
Case study
18
Fallstudie
18
Collection of articles of several authors
16
Sammelwerk
16
Konferenzschrift
6
Bibliografie
3
Festschrift
3
Systematic review
3
Übersichtsarbeit
3
Bibliografie enthalten
2
Bibliography included
2
Fallstudiensammlung
2
Glossar enthalten
2
Glossary included
2
Lehrbuch
2
Accompanied by computer file
1
Beispielsammlung
1
Collection of articles written by one author
1
Company information
1
Conference proceedings
1
Elektronischer Datenträger als Beilage
1
Firmeninformation
1
Interview
1
Quelle
1
Sammlung
1
Textbook
1
more ...
less ...
Language
All
English
4,127
German
152
Polish
4
French
3
Author
All
Japutra, Arnold
15
Phau, Ian
15
Sarkar, Abhigyan
15
Bang, Nguyen
14
Loureiro, Sandra Maria Correia
14
Melewar, T. C.
14
Diamantopoulos, Adamantios
13
Ekinci, Yuksel
13
Keller, Kevin Lane
13
Khan, Imran
13
Kumar, Vikas
13
Rahman, Zillur
13
King, Ceridwyn
12
Pike, Steven
12
Sarkar, Juhi Gahlot
12
Burmann, Christoph
11
Fetscherin, Marc
11
Guzman, Francisco
11
Romaniuk, Jenni
11
Stylidis, Dimitrios
11
Usman, Osly
11
De Chernatony, Leslie
10
Foroudi, Pantea
10
Khamitov, Mansur
10
Gunasti, Kunter
9
Gupta, Suraksha
9
Sattler, Henrik
9
Wong, IpKin Anthony
9
Aaker, Jennifer
8
Augusto, Mário Gomes
8
Baumgarth, Carsten
8
Dawes, John
8
Gutjahr, Gert
8
Han, Heesup
8
Shimul, Anwar Sadat
8
Wang, Ying
8
Campo, Sara
7
Chen, Chun-Chu
7
Christodoulides, George
7
Fournier, Susan
7
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
5
NetLibrary, Inc
4
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
American Marketing Association
1
Brandsboard e.V.
1
Center for Economic Research <Tilburg>
1
Credit Suisse Group AG
1
Edward Elgar Publishing
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Goethe-Universität Frankfurt am Main
1
Haufe-Lexware GmbH & Co. KG
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Julius-Maximilians-Universität Würzburg
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
Kraft Foods Deutschland GmbH & Co. KG
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
Otto-Friedrich-Universität Bamberg
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Taylor and Francis.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
World Advertising Research Center <Henley-on-Thames>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
217
The journal of brand management : an international journal
173
The journal of product & brand management
166
Journal of retailing and consumer services
109
Tourism management : research, policies, practice
72
Journal of travel and tourism marketing
68
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
58
Asia Pacific journal of marketing and logistics
53
Psychology & marketing
48
European journal of marketing : EJM
43
Marketing intelligence & planning
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Tourism management perspectives : TMP
36
International journal of hospitality management
35
Tourism analysis : an interdisciplinary tourism & hospitality journal
33
Journal of marketing communications
30
The journal of consumer marketing
29
Journal of destination marketing & management
28
Marketing letters : a journal of research in marketing
28
Cogent business & management
27
Journal of international consumer marketing
27
International marketing review
26
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
European journal of marketing
25
International journal of consumer studies
25
Journal of strategic marketing
25
Journal of global marketing
24
Journal of hospitality marketing & management
24
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing
22
Journal of vacation marketing
22
Journal of promotion management : JPM
21
Journal of Islamic marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of the Academy of Marketing Science
20
Journal of vacation marketing : an international journal
20
International journal of internet marketing and advertising : IJIMA
19
Journal of fashion marketing and management
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
more ...
less ...
Source
All
ECONIS (ZBW)
4,281
Showing
4,281
-
4,281
of
4,281
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
4281
Retailer and consumer reaction to graded and branded beef
Ashby, R. C.
-
1941
Persistent link: https://www.econbiz.de/10003231773
Saved in:
First
Prev
420
421
422
423
424
425
426
427
428
429
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->