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subject:"Brand"
~subject:"Emotion"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Emotion
Consumer behaviour
82,775
Konsumentenverhalten
79,645
Relationship marketing
8,946
Theorie
8,911
Beziehungsmarketing
8,906
Theory
8,895
Brand management
7,510
Markenführung
7,468
Brand image
6,683
Markenimage
6,641
Customer satisfaction
5,632
Online retailing
5,534
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5,531
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5,469
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4,717
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4,717
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4,604
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4,476
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4,469
United States
4,438
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4,354
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4,307
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4,279
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4,129
Retail trade
4,101
Deutschland
3,788
Germany
3,650
Werbewirkung
3,602
Verbraucherverhalten
3,583
Electronic Commerce
3,580
Advertising effects
3,579
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3,475
Experiment
3,343
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3,003
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2,924
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2,862
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Septianto, Felix
35
Han, Heesup
30
Phau, Ian
30
Loureiro, Sandra Maria Correia
23
Bagozzi, Richard P.
22
Dawes, John
22
Sarkar, Abhigyan
22
Diamantopoulos, Adamantios
18
Fournier, Susan
16
MacInnis, Deborah J.
16
Fetscherin, Marc
15
Huber, Frank
15
Mattila, Anna S.
15
Sarkar, Juhi Gahlot
15
Gierl, Heribert
14
Herrmann, Andreas
14
Kemp, Elyria
14
Romaniuk, Jenni
14
Dubé, Jean-Pierre
13
Japutra, Arnold
13
Ko, Eunju
13
Aaker, Jennifer
12
Bang, Nguyen
12
Guzman, Francisco
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Keller, Kevin Lane
12
Pham, Michel T.
12
Sattler, Henrik
12
Veloutsou, Cleopatra
12
Bronnenberg, Bart J.
11
Khamitov, Mansur
11
Prashar, Sanjeev
11
Rajagopal
11
Williams, Patti
11
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
Fitzsimons, Gavan J.
10
Grappi, Silvia
10
Gunasti, Kunter
10
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Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
5
Information Resources Management Association
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NetLibrary, Inc
3
Center of Market Oriented Product and Production Management
2
Europäische Kommission
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Verlag Dr. Kovač
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft für Ökologische Kommunikation mbH
1
Gesellschaft zur Erforschung des Markenwesens
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Haufe-Lexware GmbH & Co. KG
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Macquarie University / Department of Business
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Peter Lang GmbH
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Shaker Verlag
1
Society for Consumer Psychology.
1
Taylor and Francis
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of business research : JBR
381
Journal of retailing and consumer services
271
The journal of brand management : an international journal
199
The journal of product & brand management
185
Psychology & marketing
114
International journal of hospitality management
102
Journal of consumer research : JCR ; an interdisciplinary bimonthly
78
European journal of marketing : EJM
74
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
65
Asia Pacific journal of marketing and logistics
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Marketing letters : a journal of research in marketing
54
International journal of consumer studies
53
Journal of marketing communications
52
Marketing intelligence & planning
48
Journal of hospitality marketing & management
46
The journal of consumer marketing
46
Journal of the Academy of Marketing Science
44
European journal of marketing
42
International journal of advertising : the review of marketing communications
42
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
Tourism management : research, policies, practice
42
International journal of contemporary hospitality management
41
Journal of travel and tourism marketing
41
Journal of fashion marketing and management
40
Journal of marketing research : JMR
39
Journal of international consumer marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of strategic marketing
38
Journal of promotion management : innovations in planning and applied research
37
Journal of marketing management : MM
36
The journal of services marketing
36
Journal of retailing
35
Cogent business & management
33
Journal of promotion management : JPM
32
Journal of marketing
31
Journal of consumer research : JCR ; an interdisciplinary journal
30
International marketing review
29
The international review of retail, distribution and consumer research
29
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Source
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ECONIS (ZBW)
7,197
Other ZBW resources
10
BASE
1
RePEc
1
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date (oldest first)
1
Farmer-owned brand purchases : the importance of label comprehension and price fairness perception
Grashui, Jasper
;
Su, Ye
- In:
Studies in agricultural economics
125
(
2023
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10014265922
Saved in:
2
Consumer perceptions of urban mobility : future desires, underlying motives and changing emotions
Hügler, Beatrice
-
2022
Persistent link: https://www.econbiz.de/10013472787
Saved in:
3
Open-ended emotive projection test : a nondeterministic method for understanding consumers' emotional reactions to innovative food processing technologies
Altintzoglou, Themistoklis
;
Heide, Morten
- In:
Journal of international food & agribusiness marketing
36
(
2024
)
2
,
pp. 200-219
Persistent link: https://www.econbiz.de/10014567157
Saved in:
4
The effect of social proximity, attribution, and guilt on accepting dysfunctional customer behavior
Tomazelli, Joana Boesche
;
Rohden, Simoni F.
;
Espartel, …
- In:
Service business
18
(
2024
)
1
,
pp. 133-159
Persistent link: https://www.econbiz.de/10014504746
Saved in:
5
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
6
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
7
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
8
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
9
Should Net Promoter Score be supplemented with other customer feedback metrics? : an empirical investigation of Net Promoter Score and emotions in the mobile phone industry
Müller, Steffen
;
Seiler, Roger
;
Völkle, Melanie
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 303-320
Persistent link: https://www.econbiz.de/10014584482
Saved in:
10
Platformised possessions and relational labour
Denegri-Knott, Janice
;
Jenkins, Rebecca
;
Molesworth, Mike
; …
- In:
Marketing theory
24
(
2024
)
1
,
pp. 23-44
Persistent link: https://www.econbiz.de/10014631379
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