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subject:"Brand"
~subject:"Tourismusmarketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Search: subject_exact:"Markenidentität"
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Brand
Tourismusmarketing
Brand image
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Brand management
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250
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The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
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Psychology of branding
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Co-creation and well-being in tourism
3
Fashion branding and communication : core strategies of European luxury brands
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Cases on branding strategies and product development : successes and pitfalls
2
Contemporary consumer culture theory
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Enhancing knowledge development in marketing ; Vol. 21
2
Evolution of destination planning and strategy : the rise of tourism in Croatia
2
International marketing ; Vol. 2
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing in the new global order : challenges and opportunities
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Marketing performativity : theories, practices and devices
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Markt- und Branchenentwicklungen im alpinen Tourismus
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New frontiers in hospitality and tourism management in Africa
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
21st century business practices : the evolving trends in India
1
Advanced issues in the economics of emerging markets
1
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in electronic marketing
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Best practice der Markenführung
1
Brand management ; Vol. 4
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Branded lives : the production and consumption of meaning at work
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ECONIS (ZBW)
187
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181
Toward a unified implicit brand theory
Tietje, Brian C.
;
Brunel, Frédéric F.
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 135-153)
.
2005
Persistent link: https://www.econbiz.de/10003113324
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182
Was eine Marke ist, bestimmt der Kunde
Wübbenhorst, Klaus L.
;
Esch, Franz-Rudolf
- In:
Marke : Erfolgsfaktor auch in Zukunft? ; [Markendialog …
,
(pp. 11-49)
.
2004
Persistent link: https://www.econbiz.de/10003849403
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183
Consumer associative networks as process-tracing measures of brand feedback effects
Henderson, Geraldine Rosa
-
2004
Persistent link: https://www.econbiz.de/10002248715
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184
Strengthening tourism SME brands
Gnoth, Juergen
- In:
Value creation in entrepreneurship and SMEs
,
(pp. [1-11])
.
2004
Persistent link: https://www.econbiz.de/10002463738
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185
Wie bewertet die Börse Marken?
Esch, Franz-Rudolf
;
Wagner, Wolfgang
;
Lindemann, Jan
- In:
Wertorientierte Markenführung versus shareholder …
,
(pp. 11-49)
.
2002
Persistent link: https://www.econbiz.de/10003849483
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186
Brand-Stretching : Chancen und Risiken
Sattler, Henrik
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 141-149)
.
2001
Persistent link: https://www.econbiz.de/10001572305
Saved in:
187
Merkmale markentreuer Konsumenten
Weinberg, Peter
;
Jackel, Bernhard
- In:
Markendialog : Februar 1997
,
(pp. 37-63)
.
1997
Persistent link: https://www.econbiz.de/10003849736
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