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subject:"Brand image"
~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~person:"Phau, Ian"
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Brand image
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Phau, Ian
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The journal of brand management : an international journal
Journal of fashion marketing and management
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of business research : JBR
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Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
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2
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
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