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subject:"Brand image"
~accessRights:"restricted"
~person:"Heine, Klaus"
~person:"Phau, Ian"
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Search: subject_exact:"Status goods"
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Brand image
Luxury goods
22
Luxusgüter
22
Consumer behaviour
18
Konsumentenverhalten
18
Brand management
15
Markenführung
15
Brand
9
Markenartikel
9
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Luxury brands
4
Luxury branding
3
Brand personality
2
Corporate Social Responsibility
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Emotion
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Ingredient branding
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Social status
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luxury branding
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Airplane themed restaurant
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Australien
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Heine, Klaus
Phau, Ian
Valette-Florence, Pierre
5
Park, Jungkun
4
Aiello, Gaetano
3
Atwal, Glyn
3
Cui, Annie Peng
3
Hudders, Liselot
3
Hyun, Hyowon
3
Jain, Sheetal
3
Kim, Hye-yŏng
3
Ko, Eunju
3
Powell, Shaun M.
3
Purohit, Sonal
3
Shimul, Anwar Sadat
3
Aeberhard, Marc
2
Ahn, Jiseon
2
Amatulli, Cesare
2
Bashir, Irfan
2
Bian, Xuemei
2
Chandon, Jean-Louis
2
Cho, Eunjoo
2
Conrady, Roland
2
Cude, Brenda J.
2
Dion, Delphine
2
Donvito, Raffaele
2
Eastman, Jacqueline Kilsheimer
2
Fazili, Asif Iqbal
2
Godey, Bruno
2
Grace, Debra
2
Guido, Gianluigi
2
Gurzki, Hannes
2
Guzman, Francisco
2
Husain, Rehan
2
Hyun, Sunghyup Sean
2
Jain, Varsha
2
Jiang, Ling
2
Kang, Juhee
2
Kaufmann, Hans Rüdiger
2
Khalifa, Dina
2
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The journal of brand management : an international journal
4
Journal of fashion marketing and management
2
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of business research : JBR
1
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ECONIS (ZBW)
9
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1
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
2
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
3
Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
Saved in:
4
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
5
Is luxury expensive?
Gutsatz, Michel
;
Heine, Klaus
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 411-423
Persistent link: https://www.econbiz.de/10011919417
Saved in:
6
Personality-driven luxury brand management
Heine, Klaus
;
Atwal, Glyn
;
Crener-Ricard, Sandrine
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 474-487
Persistent link: https://www.econbiz.de/10011919451
Saved in:
7
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
8
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
9
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
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