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subject:"Brand image"
~isPartOf:"Advances in National Brand and Private Label Marketing : 10th International Conference, 2023"
~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~isPartOf:"Asia-Pacific journal of business administration"
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Search: subject_exact:"Händlermarke"
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Brand image
Handelsmarke
17
Store brand
17
Consumer behaviour
14
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Brand management
12
Markenführung
12
Einzelhandel
11
Retail trade
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Marketingmanagement
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D’Arco, Mario
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Horvat, Sandra
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Kandapa Thanasuta
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Metharom, Rinrada
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Resciniti, Riccardo
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Rubio Benito, Natalia
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Asia-Pacific journal of business administration
Journal of retailing and consumer services
16
International journal of retail & distribution management
12
Journal of business research : JBR
8
The journal of product & brand management
7
The international review of retail, distribution and consumer research
6
The journal of consumer marketing
4
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Handelsforschung
3
Journal of food products marketing
3
Journal of retailing
3
Australasian marketing journal
2
Cogent business & management
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Innovatives Markenmanagement
2
International journal of Indian culture and business management
2
International journal of business and globalisation : IJBG
2
International journal of business excellence
2
International journal of economic research
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
2
Journal of business & economics research
2
Reihe: Marketing, Handel und Management
2
Review of marketing science
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Agribusiness : an international journal
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Brand management ; Vol. 4
1
Branding competence
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Business horizons
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Business research quarterly : BRQ
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ECONIS (ZBW)
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1
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
2
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
3
Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
4
Private label consumers and national brand new products : an empirical investigation
Sinapuelas, Ian Clark
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 27-35)
.
2018
Persistent link: https://www.econbiz.de/10013276246
Saved in:
5
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
6
Influencing the willingness to pay for private labels : the role of branding
Kandapa Thanasuta
;
Metharom, Rinrada
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011471598
Saved in:
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