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subject:"Brand image"
~isPartOf:"Advances in National Brand and Private Label Marketing : 10th International Conference, 2023"
~subject:"Markenartikel"
~subject:"Psychographic segmentation"
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Brand image
Markenartikel
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Brand management
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Belaid, Samy
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Brüggemann, Philipp
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D’Arco, Mario
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Fehri, Dorsaf
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Fudurić, Morana
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Horvat, Sandra
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Karoui, Sedki
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Lacoeuilhe, Jérôme
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
Journal of retailing and consumer services
39
International journal of retail & distribution management
17
Journal of business research : JBR
11
The international review of retail, distribution and consumer research
10
The journal of product & brand management
10
European journal of operational research : EJOR
9
Journal of retailing
9
European journal of marketing : EJM
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
International journal of production economics
6
Transportation research / E : an international journal
6
Report / Marketing Science Institute
5
Review of industrial organization : RIO
5
The journal of consumer marketing
5
Handelsforschung
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Reihe: Marketing, Handel und Management
4
Springer eBook Collection
4
SpringerLink / Bücher
4
The journal of brand management : an international journal
4
Applied economics
3
Australasian marketing journal
3
Cogent business & management
3
European review of agricultural economics : ERAE
3
Gabler Edition Wissenschaft
3
International journal of electronic marketing and retailing : IJEMR
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of food products marketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing management : MM
3
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Neue Ansätze in Markenforschung und Markenführung
3
Report / Marketing Science Institute / Marketing Science Institute
3
Springer Proceedings in Business and Economics
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
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ECONIS (ZBW)
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What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
Saved in:
2
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
3
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
4
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
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