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subject:"Brand image"
~isPartOf:"Advances in National Brand and Private Label Marketing : 10th International Conference, 2023"
~subject:"Markenführung"
~subject:"Psychographic segmentation"
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Brand image
Markenführung
Psychographic segmentation
Brand management
4
Consumer behaviour
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Handelsmarke
4
Konsumentenverhalten
4
Store brand
4
Brand
3
Markenartikel
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Markenimage
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Retail trade
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Consumer behavior
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Belaid, Samy
1
Brüggemann, Philipp
1
D’Arco, Mario
1
Fehri, Dorsaf
1
Fudurić, Morana
1
Horvat, Sandra
1
Karoui, Sedki
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Lacoeuilhe, Jérôme
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Marino, Vittoria
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Resciniti, Riccardo
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Schultz, Carsten D.
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
Journal of retailing and consumer services
40
International journal of retail & distribution management
18
SpringerLink / Bücher
15
The journal of product & brand management
13
Journal of business research : JBR
12
Journal of retailing
11
The international review of retail, distribution and consumer research
11
European journal of operational research : EJOR
10
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
International journal of production economics
8
Springer Proceedings in Business and Economics
8
Transportation research / E : an international journal
8
Gabler Edition Wissenschaft
7
European journal of marketing : EJM
6
Report / Marketing Science Institute
6
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Innovatives Markenmanagement
5
Journal of food products marketing
5
Research
5
The journal of brand management : an international journal
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Handelsforschung
4
Springer eBook Collection
4
Springer eBook Collection / Business and Economics
4
The journal of consumer marketing
4
Australasian marketing journal
3
Cogent business & management
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of retail and distribution management
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of agricultural & food industrial organization
3
Journal of euromarketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
Manufacturing & service operations management : M & SOM
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Omega : the international journal of management science
3
Reihe: Marketing, Handel und Management
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ECONIS (ZBW)
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What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
Saved in:
2
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
3
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
4
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
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