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subject:"Brand image"
~isPartOf:"Journal of global fashion marketing : JGfM"
~person:"Im, Hyunjoo"
~subject:"Luxusgüter"
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The strengths of fashion film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
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