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subject:"Brand image"
~isPartOf:"Journal of marketing communications"
~person:"Um, Nam-Hyun"
~subject:"Werbung"
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Brand image
Werbung
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Um, Nam-Hyun
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Journal of marketing communications
International journal of advertising : the quarterly review of marketing communications
1
Psychology & marketing
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Actual Dove versus ideal L'Oréal : impact of self-related brand image on advertising persuasiveness
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
Saved in:
2
What affects the effectiveness of celebrity endorsement? : impact of interplay among congruece, identification, and attribution
Um, Nam-Hyun
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 746-759
Persistent link: https://www.econbiz.de/10011927914
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