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subject:"Brand image"
~language:"eng"
~person:"Kumar, Vikas"
~subject:"Werbung"
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Search: subject_exact:"Markenidentität"
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Brand image
Werbung
Markenimage
14
Brand management
13
Markenführung
13
Beziehungsmarketing
10
Relationship marketing
10
Consumer behaviour
8
Konsumentenverhalten
8
Brand
7
Markenartikel
7
Destination management
6
Destinationsmanagement
6
Tourism marketing
6
Tourismusmarketing
6
Holiday behaviour
5
Urlaubsverhalten
5
Online brand communities
4
Social Web
4
Social web
4
Internet marketing
3
Online-Marketing
3
Perceived brand authenticity
3
Self-congruence
3
Brand loyalty
2
Customer satisfaction
2
Kundenzufriedenheit
2
Personality psychology
2
Persönlichkeitspsychologie
2
Psychological brand ownership
2
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2
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2
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2
Tourismusregion
2
Willingness to pay
2
Willingness to pay a price premium
2
Zahlungsbereitschaftsanalyse
2
destination advocacy
2
destination loyalty
2
destination trust
2
tourism research
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Kumar, Vikas
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
29
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
De Chernatony, Leslie
22
Guzman, Francisco
22
Romaniuk, Jenni
22
Usman, Osly
21
Foroudi, Pantea
20
Han, Heesup
20
Japutra, Arnold
19
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
17
Sattler, Henrik
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Gil Saura, Irene
15
Khan, Imran
15
Park, C. Whan
15
Pelsmacker, Patrick de
15
Veloutsou, Cleopatra
15
Wong, IpKin Anthony
15
Burmann, Christoph
14
Paul, Justin
14
Sarkar, Juhi Gahlot
14
Shimul, Anwar Sadat
14
Sreejesh, S.
14
Valette-Florence, Pierre
14
Batra, Rajeev
13
Khamitov, Mansur
13
Ko, Eunju
13
Merrilees, Bill
13
Papadopoulos, Nicolas G.
13
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Journal of retailing and consumer services
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
2
Journal of business research : JBR
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
14
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
3
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
4
Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
5
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
6
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
7
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Saved in:
8
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
9
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
10
Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
Saved in:
1
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