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subject:"Brand image"
~language:"eng"
~subject:"Konsumentenverhalten"
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Brand image
Konsumentenverhalten
Product information
752
Produktinformation
752
Consumer behaviour
473
Online retailing
116
Online-Handel
116
Product labelling
105
Warenkennzeichnung
105
Viral marketing
97
Virales Marketing
97
Information behaviour
87
Informationsverhalten
87
Internet marketing
86
Online-Marketing
86
Lebensmittel
83
Food
81
Theorie
81
Theory
81
USA
80
United States
80
Product quality
68
Produktqualität
68
Eating habit
55
Ernährungsverhalten
55
Advertising effects
44
Werbewirkung
44
Electronic Commerce
43
E-commerce
42
Ernährung
40
Nutrition
40
Experiment
38
Social Web
38
Social web
38
Advertising
37
Werbung
36
Markenimage
34
Kaufentscheidung
33
Verbraucherschutz
33
Purchase decision
32
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105
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Burton, Scot
11
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8
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7
Chesnes, Matthew
6
Gabaix, Xavier
6
Berry, Christopher
5
Grunert, Klaus G.
5
Hitt, Lorin M.
5
Newell, Richard G.
5
Xiao, Mo
5
Cawley, John H.
4
Newman, Christopher L.
4
Susskind, Alex
4
Viswanathan, Madhu
4
Waldfogel, Joel
4
Willage, Barton
4
Balcombe, Kelvin G.
3
Forsythe, Sandra
3
Fraser, Iain M.
3
Groenen, Patrick J. F.
3
Heiman, Amir
3
Kagie, Martijn
3
Kaiser, Harry M.
3
Kees, Jeremy
3
Kim, Jiyeon
3
Kim, Minjeong
3
Laibson, David
3
Laibson, David I.
3
Li, Xinxin
3
Mostafa, Mohamed M.
3
Nayga, Rodolfo M.
3
Pavlou, Paul A.
3
Prentice, David
3
Siikamäki, Juha
3
Wickelgren, Abraham L.
3
Amsl, Sarah
2
Andrews, J. Craig
2
Arbatskaya, Maria
2
Aron, Ravi
2
Aslam, Maria Vyshnya
2
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National Bureau of Economic Research
6
Consumer Research Institute, inc.
1
Europäische Kommission / Generaldirektion Maritime Angelegenheiten und Fischerei
1
Kanada / Government
1
Organisation for Economic Co-operation and Development
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Journal of business research : JBR
16
Psychology & marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Food policy : economics planning and politics of food and agriculture
10
Journal of consumer behaviour : an international research review
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of retailing and consumer services
9
Journal of the Academy of Marketing Science
9
Information systems research : ISR
8
International journal of consumer studies
8
Journal of food products marketing
8
Journal of retailing
8
International journal of hospitality management
7
Journal of marketing research : JMR
7
NBER Working Paper
6
NBER working paper series
6
Working paper / National Bureau of Economic Research, Inc.
6
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of internet commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of management information systems : JMIS
4
Journal of marketing management : MM
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
The international review of retail, distribution and consumer research
4
Agricultural and resource economics review : ARER
3
European journal of marketing : EJM
3
Health marketing quarterly
3
Journal of economic behavior & organization : JEBO
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of electronic commerce research : JECR
3
Journal of institutional and theoretical economics : JITE
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management information systems : mis quarterly
3
The journal of consumer marketing
3
The journal of product & brand management
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ECONIS (ZBW)
481
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1
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481
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Date (oldest first)
1
ABC of online consumer disclosure duties : improving transparency and legal certainty in Europe
Luzak, J.
;
Wulf, Alexander J.
;
Seizov, Ognyan
;
Loos, M. …
- In:
Journal of consumer policy : consumer issues in law, …
46
(
2023
)
3
,
pp. 307-333
Persistent link: https://www.econbiz.de/10014422428
Saved in:
2
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
3
Effects of visual information and argument concreteness on purchase intention of consumers towards online hotel booking
Shukla, Anuja
;
Mishra, Anubhav
- In:
Vision : the journal of business perspective
27
(
2023
)
5
,
pp. 639-649
Persistent link: https://www.econbiz.de/10014433459
Saved in:
4
Disclosure in incentivized reviews : does it protect consumers?
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 7009-7021
Persistent link: https://www.econbiz.de/10014435450
Saved in:
5
Product information failures on websites and their impact on mobile shopping behaviour
Amsl, Sarah
;
Watson, Iain
;
Teller, Christoph
;
Wood, Steve
- In:
International journal of retail and distribution management
51
(
2023
)
9/10
,
pp. 1135-1157
Persistent link: https://www.econbiz.de/10014484074
Saved in:
6
Presenting products on websites : the importance of information quality criteria for online shoppers
Amsl, Sarah
;
Watson, Iain
;
Teller, Christoph
;
Wood, Steve
- In:
International journal of retail and distribution management
51
(
2023
)
9/10
,
pp. 1213-1238
Persistent link: https://www.econbiz.de/10014484078
Saved in:
7
The effect of brand image and product knowledge on purchase intentions with e-WOM as a mediator variable
Khoirunnisa, Dea
;
Albari, Albari
-
2023
Persistent link: https://www.econbiz.de/10014281695
Saved in:
8
Toward a differentiated understanding of the effect of Nutri-Score nutrition labeling on healthier food choices
Gassler, Birgit
;
Faesel, Claudia K.
;
Moeser, Anke
- In:
Agribusiness : an international journal
39
(
2023
)
1
,
pp. 28-50
Persistent link: https://www.econbiz.de/10014288548
Saved in:
9
Is it better to communicate product information abstractly or concretely? : the role of consumer product expertise and shopping-stage mindset
Trzebinski, Wojciech
;
Gaczek, Piotr
;
Marciniak, Beata
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 273-285
Persistent link: https://www.econbiz.de/10013552956
Saved in:
10
The effect of religiosity and product knowledge on customer loyalty with halal perception as a mediation variable : a study on Muslim women consumers of halal certified cosmetic pr...
Sari, Cahyaning Novita
;
Ningrum, Astrid Puspa
;
Hapsari, …
-
2022
Persistent link: https://www.econbiz.de/10012887847
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