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subject:"Brand image"
~language:"eng"
~subject:"Werbung"
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Search: subject_exact:"Markenidentität"
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Brand image
Werbung
Markenimage
9,697
Brand management
6,421
Markenführung
6,421
Consumer behaviour
6,236
Konsumentenverhalten
6,235
Brand
3,073
Markenartikel
3,038
Beziehungsmarketing
1,761
Relationship marketing
1,761
Social Web
940
Social web
940
Advertising effects
903
Werbewirkung
903
Online-Marketing
851
Internet marketing
847
Designation of origin
836
Herkunftsbezeichnung
836
Tourism marketing
714
Tourismusmarketing
714
Customer satisfaction
631
Kundenzufriedenheit
631
Destination management
578
Destinationsmanagement
578
Marketing management
531
Marketingmanagement
531
Brand loyalty
463
Holiday behaviour
444
Urlaubsverhalten
444
Corporate reputation
439
Firmenimage
439
Advertising
421
Viral marketing
403
Virales Marketing
403
Markentreue
395
Personality psychology
391
Persönlichkeitspsychologie
391
Luxury goods
388
Luxusgüter
388
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4,524
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1,514
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8,289
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1,379
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7,709
Aufsatz in Zeitschrift
7,709
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541
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541
Graue Literatur
172
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172
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147
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147
Hochschulschrift
86
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67
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67
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67
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67
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55
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53
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37
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Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
29
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
De Chernatony, Leslie
22
Guzman, Francisco
22
Romaniuk, Jenni
22
Usman, Osly
21
Foroudi, Pantea
20
Han, Heesup
20
Japutra, Arnold
19
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
17
Sattler, Henrik
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Gil Saura, Irene
15
Khan, Imran
15
Park, C. Whan
15
Pelsmacker, Patrick de
15
Veloutsou, Cleopatra
15
Wong, IpKin Anthony
15
Burmann, Christoph
14
Kumar, Vikas
14
Paul, Justin
14
Sarkar, Juhi Gahlot
14
Shimul, Anwar Sadat
14
Sreejesh, S.
14
Valette-Florence, Pierre
14
Batra, Rajeev
13
Khamitov, Mansur
13
Ko, Eunju
13
Merrilees, Bill
13
Papadopoulos, Nicolas G.
13
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All
Springer Fachmedien Wiesbaden
8
NetLibrary, Inc
4
IGI Global
3
Edward Elgar Publishing
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
National Bureau of Economic Research
2
Universität Mannheim
2
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Business Information Centre <Toronto>
1
Center for Economic Research <Tilburg>
1
Chambre de commerce et d'industrie de Paris
1
Credit Suisse Group AG
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European University Institute
1
European University Institute / Department of Economics
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
Leuphana Universität Lüneburg
1
Odense Universitet / Institut for Afsaetningsøkonomi
1
Otto-Friedrich-Universität Bamberg
1
RWTH Aachen
1
School of Business <Ottawa> / International Business Study Group
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
Technische Universität Chemnitz
1
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
Westfälische Wilhelms-Universität Münster
1
World Advertising Research Center <Henley-on-Thames>
1
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Published in...
All
Journal of business research : JBR
473
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
Qualitative market research : an international journal
42
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ECONIS (ZBW)
9,668
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1931
Marketing investment and intangible brand capital
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Syverson, Chad
-
2022
Persistent link: https://www.econbiz.de/10013260232
Saved in:
1932
What motivates consumer to engage in microblogs? : the roles of brand post characteristics and brand prestige
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ding, Zhengping
; …
- In:
Electronic commerce research
22
(
2022
)
2
,
pp. 451-483
Persistent link: https://www.econbiz.de/10013263056
Saved in:
1933
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013263474
Saved in:
1934
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
1935
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
1936
1 + 1 > 2? : is co-branding an effective way to improve brand masstige?
Shan, Juan
;
Lu, Hebo
;
Cui, Annie Peng
- In:
Journal of business research : JBR
144
(
2022
),
pp. 556-571
Persistent link: https://www.econbiz.de/10013185014
Saved in:
1937
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
1938
A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities : the case of Samsung vs. Huawei
Koblarp Chandrasapth
;
Yannopoulou, Natalia
;
Schoefer, Klaus
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1103-1120
Persistent link: https://www.econbiz.de/10013185081
Saved in:
1939
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
1940
Consumer preferences for agricultural product brands in an E-commerce environment
Wang, Erpeng
;
Liu, Zhenzhen
;
Gao, Zhifeng
;
Wen, Qin
; …
- In:
Agribusiness : an international journal
38
(
2022
)
2
,
pp. 312-327
Persistent link: https://www.econbiz.de/10013186806
Saved in:
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