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subject:"Brand image"
~person:"Im, Hyunjoo"
~person:"Karaosman, Hakan"
~subject:"Luxusgüter"
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Brand image
Luxusgüter
Fashion
8
Mode
8
Lieferkette
5
Luxury goods
5
Supply chain
5
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Supply chain management
3
Bekleidungsindustrie
2
Brand
2
Clothing industry
2
Fashion industry
2
Markenimage
2
Nachhaltigkeit
2
Social Web
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Social web
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Advertising effects
1
Beziehungsmarketing
1
Branchenentwicklung
1
Brand dilution
1
Case study
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Consumer engagement
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Coronavirus
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Corporate Social Responsibility
1
Corporate social responsibility
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Covid-19
1
Cross-cultural management
1
Cultural identity
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Distribution channel
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Economic transition
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Emotion
1
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1
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1
Fashion film
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English
6
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Im, Hyunjoo
Karaosman, Hakan
Ko, Eunju
15
Ozuem, Wilson
9
Choi, Tsan-Ming
8
Jain, Sheetal
6
Ranfagni, Silvia
6
Shen, Bin
6
Henninger, Claudia E.
5
Loureiro, Sandra Maria Correia
5
Moore, Christopher M.
5
Ryding, Daniella
5
Amatulli, Cesare
4
Azemi, Yllka
4
Bai, Huifeng
4
Faraoni, Monica
4
Guercini, Simone
4
Kim, Sang Jin
4
Lee, Yuri
4
MacGregor Pelikánová, Radka
4
McColl, Julie
4
Moore, Christopher
4
Perry, Patsy
4
Phau, Ian
4
Seo, Yuri
4
Barnes, Liz
3
Blazquez Cano, Marta
3
Cedrola, Elena
3
Cervellon, Marie-Cécile
3
Cho, Eunjoo
3
Das, Manish
3
Jin, Byoungho
3
Jung, Jaesuk
3
Kim, HaeJung
3
Kim, Kyung Hoon
3
Massi, Marta
3
Mishra, Sita
3
Mrad, Mona
3
Prandelli, Emanuela
3
Rashid, Arooj
3
Song, Sanga
3
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Journal of business research : JBR
2
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
International journal of operations & production management
1
Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
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ECONIS (ZBW)
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1
Chrysalis of crisis : Covid-19 as a catalyst for awakening power and justice in a luxury fashion supply chain
Karaosman, Hakan
;
Marshall, Donna
;
Villena, Verónica H.
- In:
International journal of operations & production management
43
(
2023
)
10
,
pp. 1634-1666
Persistent link: https://www.econbiz.de/10014381249
Saved in:
2
The strengths of fashion film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
3
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
4
Behind the runway : extending sustainability in luxury fashion supply chains
Karaosman, Hakan
;
Perry, Patsy
;
Brun, Alessandro
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 652-663
Persistent link: https://www.econbiz.de/10012288079
Saved in:
5
A focused supply chain strategy for luxury fashion management
Brum, Alessandro
;
Castelli, Cecilia
;
Karaosman, Hakan
- In:
Journal of fashion marketing and management
21
(
2017
)
4
,
pp. 544-563
Persistent link: https://www.econbiz.de/10011795894
Saved in:
6
See now buy now : a revolution for luxury supply chain management
Brun, Alessandro
;
Castelli, Cecilia
;
Karaosman, Hakan
- In:
Business models and ICT technologies for the fashion …
,
(pp. 33-46)
.
2017
Persistent link: https://www.econbiz.de/10011629827
Saved in:
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