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subject:"Brand image"
~person:"Im, Hyunjoo"
~person:"Park, Hyun Hee"
~person:"Rashid, Arooj"
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Brand image
Fashion
8
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8
Brand management
7
Markenführung
7
Markenimage
7
Consumer behaviour
6
Konsumentenverhalten
6
Brand
5
Markenartikel
5
Designation of origin
4
Herkunftsbezeichnung
4
Textile distribution
4
Textilhandel
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Advertising effects
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Rules of origin
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Ursprungsregeln
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Film industry
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2
Großhandel
2
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2
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2
branding
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country of origin
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fashion
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retail brands
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wholesale brands
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Beziehungsmarketing
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Brand dilution
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Brand engagement
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Branding
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Change in brand attitude
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Clothing industry
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Im, Hyunjoo
Park, Hyun Hee
Rashid, Arooj
Ko, Eunju
4
Lee, Yuri
4
Ranfagni, Silvia
4
Barnes, Liz
3
Cho, Eunjoo
3
Kim, HaeJung
3
Loureiro, Sandra Maria Correia
3
Aiello, Gaetano
2
Bang, Nguyen
2
Camiciottoli, Belinda Crawford
2
Cervellon, Marie-Cécile
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Chen, Cheng-Hao Steve
2
Cuesta-Valiño, Pedro
2
Faraoni, Monica
2
Gutiérrez-Rodríguez, Pablo
2
Haryanto, Handrix Chris
2
Jin, Byoungho
2
Kim, Kyung Hoon
2
Kim, Sang Jin
2
Mayasari, Iin
2
Moon, Hakil
2
Ozuem, Wilson
2
Pareek, Ashish
2
Park, Hyejune
2
Rishi, Bikramjit
2
Rubab, Nida
2
Ryding, Daniella
2
Sajad Rezaei
2
Salem, Sharif Omar
2
Sandhu, Kamran Yousef
2
Shaheen, Muhammad
2
Shen, Dong
2
Shoukat, Shameem
2
Suha Fouad Salem
2
Tak, Preeti
2
Vignali, Gianpaolo
2
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Asia Pacific journal of marketing and logistics
1
Country of origin effect : looking back and moving forward
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
Journal of promotion management : JPM
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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1
The strengths of fashion film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
2
Change in brand attitude depending on fashion film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
3
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
5
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
6
Management perspectives on country of origin
Rashid, Arooj
;
Barnes, Liz
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 230-244
Persistent link: https://www.econbiz.de/10011575487
Saved in:
7
How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
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