//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand image"
~person:"Im, Hyunjoo"
~person:"Rashid, Arooj"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Fashion"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Brand management
4
Fashion
4
Markenführung
4
Markenimage
4
Mode
4
Consumer behaviour
3
Konsumentenverhalten
3
Brand
2
Designation of origin
2
Herkunftsbezeichnung
2
Markenartikel
2
Rules of origin
2
Textile distribution
2
Textilhandel
2
Ursprungsregeln
2
Advertising effects
1
Beziehungsmarketing
1
Brand dilution
1
Branding
1
Consumer engagement
1
Country of origin
1
Einzelhandel
1
Emotion
1
Fashion film
1
Film industry
1
Filmwirtschaft
1
Großhandel
1
Internet marketing
1
Luxury brands
1
Luxury goods
1
Luxusgüter
1
Manufacturing
1
Online-Marketing
1
Perception
1
Psychological distance
1
Relationship marketing
1
Retail
1
Retail trade
1
Social Web
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Language
All
English
4
Author
All
Im, Hyunjoo
Rashid, Arooj
Ko, Eunju
4
Lee, Yuri
4
Cho, Eunjoo
3
Kim, HaeJung
3
Aiello, Gaetano
2
Bang, Nguyen
2
Barnes, Liz
2
Camiciottoli, Belinda Crawford
2
Chen, Cheng-Hao Steve
2
Cuesta-Valiño, Pedro
2
Gutiérrez-Rodríguez, Pablo
2
Haryanto, Handrix Chris
2
Kim, Kyung Hoon
2
Kim, Sang Jin
2
Loureiro, Sandra Maria Correia
2
Mayasari, Iin
2
Moon, Hakil
2
Park, Hyejune
2
Park, Hyun Hee
2
Ranfagni, Silvia
2
Ryding, Daniella
2
Salem, Sharif Omar
2
Shen, Dong
2
Suha Fouad Salem
2
Vignali, Gianpaolo
2
Warnaby, Gary
2
Wu, Meng-Shan
2
Zaki, Rana M.
2
Aagerup, Ulf
1
Abdillah, Willy
1
Abo El Ezz, Moataz El Sayed Mohamed
1
Adiwijaya, Michael
1
Aiswarya, G.
1
Akrout, Houcine
1
Al-Mutawa, Fajer Saleh
1
Alexander, Bethan
1
Amer, Sally Mohamed
1
Amir, Iwan
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
Journal of promotion management : JPM
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The strengths of fashion film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
3
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
4
Management perspectives on country of origin
Rashid, Arooj
;
Barnes, Liz
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 230-244
Persistent link: https://www.econbiz.de/10011575487
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->