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subject:"Brand management"
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Search: subject_exact:"Soziale Netzwerke im Internet"
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Brand management
Social Web
8,356
Social web
8,356
Online-Marketing
2,972
Internet marketing
2,949
Consumer behaviour
2,595
Konsumentenverhalten
2,595
Social media
1,310
Viral marketing
1,131
Virales Marketing
1,130
Markenführung
1,078
Beziehungsmarketing
1,061
Relationship marketing
1,061
Soziales Netzwerk
998
Social network
971
social media
927
Electronic Commerce
736
Online retailing
729
Online-Handel
729
E-commerce
725
Markenimage
625
Brand image
622
Digitalisierung
614
Digitization
607
Customer integration
432
Kundenintegration
432
Digital platform
382
Digitale Plattform
379
Internet
375
Öffentlichkeitsarbeit
352
Public relations
347
Advertising effects
338
Werbewirkung
338
Social relations
322
Soziale Beziehungen
322
Advertising
309
Twitter
308
Brand
306
Werbung
303
Facebook
298
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203
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Article
1,028
Book / Working Paper
50
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Article in journal
985
Aufsatz in Zeitschrift
985
Aufsatz im Buch
43
Book section
43
Hochschulschrift
10
Aufsatzsammlung
8
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8
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7
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7
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4
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4
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3
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2
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1,065
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13
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Gázquez-Abad, Juan Carlos
10
Loureiro, Sandra Maria Correia
9
Martínez-López, Francisco J.
9
Kunkel, Thilo
8
Rita, Paulo
8
Veloutsou, Cleopatra
7
Filieri, Raffaele
6
Hajli, Nick
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Cova, Bernard
5
Harrigan, Paul
5
Kumar, Jitender
5
Ozuem, Wilson
5
Bernritter, Stefan F.
4
Bilro, Ricardo Godinho
4
Bredikhina, Nataliya
4
Chen, Huan
4
Dessart, Laurence
4
Dwivedi, Yogesh Kumar
4
Guzman, Francisco
4
Haverila, Matti
4
Hollebeek, Linda D.
4
Ibrahim, Blend
4
Johnen, Marius
4
Kim, Hye-yŏng
4
Ko, Eunju
4
Ko, Yong Jae
4
Kumar, Vikas
4
Langaro, Daniela
4
Liao, Junyun
4
Popp, Bastian
4
Rahman, Zillur
4
Rana, Nripendra P.
4
Rubio Benito, Natalia
4
Swani, Kunal
4
Theobald, Elke
4
Verlegh, Peeter
4
Willis, Michelle
4
Asada, Akira
3
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Springer Fachmedien Wiesbaden
5
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Published in...
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Journal of business research : JBR
98
Journal of retailing and consumer services
49
The journal of product & brand management
46
The journal of brand management : an international journal
41
International journal of internet marketing and advertising : IJIMA
36
Journal of promotion management : innovations in planning and applied research
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
International journal of advertising : the review of marketing communications
18
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Tourism management : research, policies, practice
15
Journal of internet commerce
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Asia Pacific journal of marketing and logistics
12
Marketing intelligence & planning
12
Springer eBook Collection
12
SpringerLink / Bücher
12
Business horizons
11
Journal of fashion marketing and management
11
Journal of marketing
11
Technological forecasting & social change : an international journal
11
Springer Proceedings in Business and Economics
10
European Sport management quarterly : ESMQ
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Psychology & marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Innovatives Markenmanagement
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of consumer studies
8
Journal of marketing management : MM
8
Journal of strategic marketing
8
European journal of marketing
7
European journal of marketing : EJM
7
International journal of contemporary hospitality management
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of hospitality management
7
Journal of global fashion marketing : JGfM
7
Journal of marketing analytics : JMA
7
Qualitative market research : an international journal
7
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ECONIS (ZBW)
1,078
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
3
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
4
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
5
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
6
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
7
Consumer response journey following a product-harm crisis : the role of online brand communities
Casey, Julia
;
Huang, Yimin
;
Chen, Shijiao
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 855-874
Persistent link: https://www.econbiz.de/10014507476
Saved in:
8
Determinants of followers' purchase intentions toward brands endorsed by social media influencers : findings from PLS and fsQCA
Behzad Foroughi
;
Iranmanesh, Mohammad
;
Nilashi, Mehrbakhsh
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 888-914
Persistent link: https://www.econbiz.de/10014507478
Saved in:
9
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
10
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
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