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subject:"Brand management"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"SpringerLink / Bücher"
~subject:"Wahrnehmung"
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Search: subject_exact:"Advertising response"
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Brand management
Wahrnehmung
Advertising effects
83
Werbewirkung
83
Consumer behaviour
38
Konsumentenverhalten
38
Werbung
34
Advertising
31
Deutschland
31
Germany
30
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25
Markenimage
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Brand image
18
Theorie
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Theory
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Marketing management
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Marketingmanagement
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12
Internet marketing
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Online-Marketing
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Kommunikationsstrategie
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Marketing
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Perception
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Brand
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Sponsoring
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Event marketing
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Event-Marketing
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Experiment
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Psychology of advertising
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Brunner, Christian Boris
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1
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1
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Asia Pacific journal of marketing and logistics
SpringerLink / Bücher
Journal of business research : JBR
55
Journal of marketing communications
51
International journal of advertising : the review of marketing communications
49
International journal of advertising : the quarterly review of marketing communications
36
The journal of product & brand management
32
Journal of promotion management : JPM
29
Journal of advertising research
28
Psychology & marketing
27
The journal of brand management : an international journal
26
Journal of retailing and consumer services
23
Journal of promotion management : innovations in planning and applied research
21
International journal of internet marketing and advertising : IJIMA
19
Marketing : ZFP ; journal of research and management
18
Journal of advertising : official publication of the American Academy of Advertising
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Marketing letters : a journal of research in marketing
13
Journal of marketing research : JMR
12
Marketing intelligence & planning
12
The journal of consumer marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
European journal of marketing : EJM
8
International journal of sports marketing & sponsorship
8
Journal of global marketing
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
European journal of marketing
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of current issues and research in advertising
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of strategic marketing
7
Springer eBook Collection / Business and Economics
7
Young consumers : insight and ideas for responsible marketers
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
International journal of consumer studies
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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1
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
2
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
3
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
4
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
Saved in:
5
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
6
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
7
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
8
Change in brand attitude depending on fashion film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
9
How to develop brand attachment in various product categories?
Nashtaee, Mitra Shabani
;
Hanzaei, Kambiz Heidarzadeh
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1198-1220
Persistent link: https://www.econbiz.de/10011796590
Saved in:
10
Vergleichende Werbung für die Positionierung neuer Marken : Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Kramer, Robert
-
2017
Positionierung neuer Marken in Konsumgütermärkten -- Forschungsstand zur vergleichenden Werbung -- Analyse der Werbewirkung vergleichender Werbung in drei Produktkategorien -- Vergleichsintensität vergleichender Werbung.
Persistent link: https://www.econbiz.de/10014018473
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