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subject:"Brand management"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Leng, Ho Keat"
~subject:"Wahrnehmung"
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Asia Pacific journal of marketing and logistics
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Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
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