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subject:"Brand management"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Beziehungsmarketing"
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Brand management
Beziehungsmarketing
Emotion
22
Consumer behaviour
16
Konsumentenverhalten
16
Relationship marketing
7
Online retailing
4
Online-Handel
4
Social Web
4
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4
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3
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3
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Ahn, Jiseon
2
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1
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1
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1
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1
Hwang, Jinsoo
1
Jeong, Yunduk
1
Kao, Ya-Ling
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1
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1
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1
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1
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1
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1
Tang, Jia-Wei
1
Thaichon, Park
1
Ting, Liu
1
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1
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1
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1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
58
Journal of retailing and consumer services
51
International journal of hospitality management
42
The journal of brand management : an international journal
41
The journal of product & brand management
34
The journal of services marketing
20
The service industries journal
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Tourism management : research, policies, practice
12
Journal of promotion management : innovations in planning and applied research
11
Journal of travel and tourism marketing
11
Psychology & marketing
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of hospitality marketing & management
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
European journal of marketing : EJM
9
International journal of contemporary hospitality management
9
Journal of service theory and practice : JSTP
9
Journal of strategic marketing
9
Marketing letters : a journal of research in marketing
9
Service business
9
European journal of marketing
8
International journal of market research
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Journal of service research : JSR
8
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
The journal of business & industrial marketing
8
Cogent business & management
7
Journal of business ethics : JOBE
7
Journal of marketing management : MM
7
International journal of business excellence : IJBEX
6
International journal of internet marketing and advertising : IJIMA
6
Journal of Islamic marketing
6
Journal of customer behaviour
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of service management
6
Journal of service theory and practice
6
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
Saved in:
2
The 18th FINA world masters championships and destination loyalty
Kim, Euisoo
;
Kim, Sukkyu
;
Jeong, Yunduk
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 622-640
Persistent link: https://www.econbiz.de/10014486765
Saved in:
3
Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham
;
Abbas, Jawad
;
Ul Haq, Muhammad Zia
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
Saved in:
4
Impacts of emotional regulation, adaptive selling and customer-oriented behavior on sales performance : the moderating role of job resourcefulness
Kuo, Szu-Yu
;
Kao, Ya-Ling
;
Tang, Jia-Wei
;
Tsai, Pei-Hsuan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1075-1092
Persistent link: https://www.econbiz.de/10014285965
Saved in:
5
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
6
Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms
Ting, Liu
;
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2565-2581
Persistent link: https://www.econbiz.de/10014430267
Saved in:
7
Relationship outcomes following a service failure : the role of agent likability
Radu, Alexandru
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013553058
Saved in:
8
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
9
The moderating impact of emotions on customer equity drivers and loyality intentions : evidence of within sector differences
Razzaq, Zohaib
;
Yousaf, Salman
;
Hong, Zhao
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 239-264
Persistent link: https://www.econbiz.de/10011636520
Saved in:
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