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subject:"Brand management"
~isPartOf:"Asian Academy of Management journal : AAMJ"
~isPartOf:"Journal of business research : JBR"
~person:"Japutra, Arnold"
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Brand management
Beziehungsmarketing
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Brand image
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Brand satisfaction
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Consumer behaviour
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Consumer-Based Brand Equity (CBBE)
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Dienstleistungsqualität
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Asian Academy of Management journal : AAMJ
Journal of business research : JBR
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A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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