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subject:"Brand management"
~isPartOf:"Business history"
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Brand management
Innovation
Markenrecht
9
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7
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brands
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Business history
The journal of brand management : an international journal
11
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8
Trademarks and their role in innovation, entrepreneurship and industrial organization
7
Research policy : policy, management and economic studies of science, technology and innovation
6
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4
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International journal of intellectual property management : IJIPM
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing letters : a journal of research in marketing
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NBER working paper series
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Routledge international studies in business history
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Trademarks, brands, and competitiveness
2
Working paper / National Bureau of Economic Research, Inc.
2
African journal of science, technology, innovation & development : AJSTID
1
Amfiteatru economic : an economic and business research periodical
1
Asia Pacific journal of marketing and logistics
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Asian economic policy review : AEPR
1
Athens journal of business & economics : AJBE
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Branding competence
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Brands and branding
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Business history review
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Discussion papers / Governance and the Efficiency of Economic Systems
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Discussion papers in economics / Center for Economic Analysis, Department of Economics, University of Colorado at Boulder : Working paper
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Dresdner Beiträge zur Betriebswirtschaftslehre
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Economic law as an economic good : its rule function and its tool function in the competition of systems
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Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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1
Unbundling the brand : differentiation and the law in the Brazilian South American tea industry
Lopes, Teresa da Silva
;
Dourado, Bruna
;
Souza, …
- In:
Business history
66
(
2024
)
4
,
pp. 859-883
Persistent link: https://www.econbiz.de/10014580204
Saved in:
2
Special issue: the brand and its history, part i, trademarks and branding
2019
Persistent link: https://www.econbiz.de/10012042097
Saved in:
3
Trademarks in branding : legal issues and commercial practices
Sáiz, Patricio
;
Castro, Rafael
- In:
Business history
60
(
2018
)
8
,
pp. 1105-1126
Persistent link: https://www.econbiz.de/10012042114
Saved in:
4
Branding before the brand : marks, imitations and counterfeits in pre-modern Europe
Belfanti, Carlo
- In:
Business history
60
(
2018
)
8
,
pp. 1127-1146
Persistent link: https://www.econbiz.de/10012042116
Saved in:
5
The "disguised" foreign investor : brands, trademarks and the British expatriate entrepreneur in Brazil
Lopes, Teresa da Silva
;
Guimarães, Carlos Gabriel
; …
- In:
Business history
60
(
2018
)
8
,
pp. 1171-1195
Persistent link: https://www.econbiz.de/10012042166
Saved in:
6
Disney in Spain (1930-1935)
Bellido, Jose
;
Bowrey, Kathy
- In:
Business history
60
(
2018
)
8
,
pp. 1277-1307
Persistent link: https://www.econbiz.de/10012042171
Saved in:
7
A mark of distinction : branding and trade mark law in the UK from the 1860s
Mercer, John
- In:
Business history
52
(
2010
)
1
,
pp. 17-42
Persistent link: https://www.econbiz.de/10003958721
Saved in:
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