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subject:"Brand management"
~isPartOf:"Corporate reputation review"
~person:"Dana, Leo Paul"
~person:"Dennis, Charles"
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Brand management
Brand
1
Brand image
1
Brand loyalty
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Consumer attitudes
1
Consumer behaviour
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Emotion
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Islam
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Islamic
1
Islamic brand love
1
Islamisch
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Konsumentenverhalten
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Markenartikel
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Markenführung
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Markenimage
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Perceived behaviour control
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Purchase intention
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Religion
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Religionsgemeinschaft
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Religious beliefs
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Religious community
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Subjective norms
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Theory of planned behaviour
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Verbrauchereinstellung
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Viral marketing
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Virales Marketing
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Dana, Leo Paul
Dennis, Charles
Foroudi, Pantea
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Hussain, Shahzeb
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Melewar, T. C.
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Yousef, Najwa
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Yousef, Waleed
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Corporate reputation review
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Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
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