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subject:"Brand management"
~isPartOf:"European journal of marketing"
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Ch-ch-changes : the geology of artist brand evolutions
Eagar, Toni
;
Lindridge, Andrew
;
Martin, Diane M.
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3617-3651
Persistent link: https://www.econbiz.de/10013457468
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