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subject:"Brand management"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
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Harvard-Business-Manager : das Wissen der Besten
International journal of advertising : the review of marketing communications
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The journal of brand management : an international journal
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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International journal of advertising : the quarterly review of marketing communications
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
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/ Meinald T. Thielsch ... (Hrsg.)
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A master class in brand planning : the timeless works of Stephen King
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Advertising in new formats and media : current research and implications for marketers
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Best practice der Markenführung
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Business success
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Dein Business
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Dexterity in global business : a cross-dimensional analysis
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Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
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ERIM report series research in management
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Ebrary online
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Essays on the effects of brand names and prices on consumer behavior
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Handbook on brand and experience management
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International journal of hospitality management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of current issues and research in advertising : JCIRA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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"Macht riecht würzig"
Klepper, Karsten
;
Mazanec, Michael
;
Kestel, Christina
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
1
,
pp. 12-15
Persistent link: https://www.econbiz.de/10008758718
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