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subject:"Brand management"
~isPartOf:"International journal of Chinese culture and management : IJCCM"
~subject:"Musikwirtschaft"
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Brand management
Musikwirtschaft
Artists
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Celebrity endorsement
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Celebrity-Werbung
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China
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International journal of Chinese culture and management : IJCCM
International journal of arts management
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Journal of cultural economics
4
Management decision : MD
4
Arts marketing : an international journal ; AM
3
Information economics and policy : IEP
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Journal of marketing management : MM
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The artification of luxury fashion brands : synergies, contaminations, and hybridizations
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The international library of critical writings in economics
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ACED
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Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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An Elgar research collection
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Asia Pacific journal of marketing and logistics
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Brands : interdisciplinary perspectives
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Breaking new ground in theory and practice
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Cambridge journal of economics
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Creativity and the contemporary economy Niina Koivunen ... (eds.)
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De Gruyter eBook-Paket Wirtschaftswissenschaften
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Embracing entrepreneurship across disciplines : ideas and insights from engineering, science, medicine and arts
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Empirica : journal of european economics
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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European journal of law and economics
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Branding strategies and celebrity economy : a study of Mandarin pop music in the digital age
Lin, Fu-mei
- In:
International journal of Chinese culture and management …
2
(
2009
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10003924587
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Faye Wong : stardom in Chinese popular music
Groenewegen, Jeroen
- In:
International journal of Chinese culture and management …
2
(
2009
)
3
,
pp. 248-262
Persistent link: https://www.econbiz.de/10003924590
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