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subject:"Brand management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Celebrity endorsement"
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Search: subject_exact:"Advertising response"
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Brand management
Celebrity endorsement
Advertising effects
277
Werbewirkung
277
Advertising
148
Werbung
147
Consumer behaviour
127
Konsumentenverhalten
127
Internet marketing
61
Online-Marketing
61
Markenführung
37
Brand image
35
Markenimage
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advertising
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Product Placement
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Product placement
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Gender
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Geschlecht
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Television advertising
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Psychology of advertising
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Emotion
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Social Web
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Social web
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Sponsoring
15
Sponsorship
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Brand
14
Cognition
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Dens, Nathalie
4
Pelsmacker, Patrick de
4
Bergkvist, Lars
3
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Buijzen, Moniek
2
Knoll, Johannes
2
Ko, Eunju
2
Rozendaal, Esther
2
Smit, Edith G.
2
Till, Brian
2
Abdourazakou, Yann
1
Araujo, Theo
1
Aribarg, Anocha
1
Arora, Neeraj
1
Baack, Daniel W.
1
Boyland, Emma
1
Briesch, Richard A.
1
Cauberghe, Verolien
1
Chang, Chun-Tuan
1
Chang, Dae Ryun
1
Chang, Hua
1
Chen, Xinlei
1
Cheon, Hongsik John
1
Chou, Hsuan-yi
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Cian, Luca
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Derdenger, Timothy P.
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Do, Hyunji
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Dominguez, Rafael
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Draganska, Michaela
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Garcia de los Salmones Sanchez, Maria del Mar
1
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1
Gierl, Heribert
1
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1
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International journal of advertising : the quarterly review of marketing communications
Journal of marketing research : JMR
Journal of business research : JBR
52
International journal of advertising : the review of marketing communications
48
Journal of marketing communications
44
Journal of promotion management : JPM
36
Psychology & marketing
36
The journal of product & brand management
34
Journal of advertising research
26
Journal of promotion management : innovations in planning and applied research
26
The journal of brand management : an international journal
25
Journal of retailing and consumer services
22
International journal of internet marketing and advertising : IJIMA
18
Marketing letters : a journal of research in marketing
17
Marketing : ZFP ; journal of research and management
16
SpringerLink / Bücher
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
International journal of sports marketing & sponsorship
15
Marketing intelligence & planning
13
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of global marketing
12
Asia Pacific journal of marketing and logistics
11
European journal of marketing : EJM
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of strategic marketing
9
Journal of the Academy of Marketing Science
9
The journal of consumer marketing
9
International journal of hospitality management
8
Journal of current issues and research in advertising
8
Journal of international consumer marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Young consumers : insight and ideas for responsible marketers
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing
7
Journal of marketing management : MM
7
Springer eBook Collection / Business and Economics
7
European journal of marketing
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ECONIS (ZBW)
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1
Firms' strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements
Derdenger, Timothy P.
;
Li, Hui
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 14-34
Persistent link: https://www.econbiz.de/10011819635
Saved in:
2
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
3
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
4
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
5
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
6
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.
;
Sparks, Johnny V.
;
Zimbres, Thais M.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10011859262
Saved in:
7
How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
Saved in:
8
Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Yim, Mark Yi-Cheon
;
Abdourazakou, Yann
;
Sauer, Paul L.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 958-983
Persistent link: https://www.econbiz.de/10012492621
Saved in:
9
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
10
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
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