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subject:"Brand management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Emotional branding"
~subject:"Verbrauchereinstellung"
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International journal of internet marketing and advertising : IJIMA
Journal of advertising
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Academy of Management journal : AMJ
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Brand the Future : systematische Markenentwicklung im B2B
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International journal of advertising : the quarterly review of marketing communications
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Challenges in an age of dis-engagement
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Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Harvard-Business-Manager : das Wissen der Besten
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of managerial issues : JMI
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Making a difference through marketing : a quest for diverse perspectives
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Marke neu denken : Paradigmenwechsel in der Markenführung
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
2
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
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