//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand management"
~isPartOf:"Journal of global fashion marketing : JGfM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Fashion"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Fashion
57
Mode
57
Consumer behaviour
35
Konsumentenverhalten
35
Bekleidungsindustrie
33
Clothing industry
33
Markenführung
18
Luxury goods
17
Luxusgüter
17
Textile distribution
17
Textilhandel
17
Brand image
9
Markenimage
9
Social Web
9
Social web
9
Brand
7
Markenartikel
7
Marketing management
7
Marketingmanagement
7
Nachhaltigkeit
7
Sustainability
7
Film industry
6
Filmwirtschaft
6
Internet marketing
6
Nachhaltiger Konsum
6
Online-Marketing
6
Sustainable consumption
6
fashion marketing
6
Bibliometrics
5
Bibliometrie
5
Bekleidung
4
Clothing
4
Sustainable product
4
fashion industry
4
metaverse
4
Öko-Produkt
4
Advertising effects
3
Beziehungsmarketing
3
Coronavirus
3
more ...
less ...
Online availability
All
Undetermined
18
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Language
All
English
18
Author
All
Aagerup, Ulf
1
Aiello, Gaetano
1
Akbarina, Farida
1
Bernardi, Alberta
1
Boman, Laura
1
Cantù, Chiara Luisa
1
Cedrola, Elena
1
Dasmi, Costanza
1
Diaz Soloaga, Paloma
1
Donzé, Pierre-Yves
1
Du, Bo
1
Faheem Uddin Syed
1
Go, I
1
Hewage, Ganga S. Urumutta
1
Ikeda, Kayo
1
Im, Hyunjoo
1
Isozaki, Yoko
1
Jain, Sheetal
1
Joo, Bo Ra
1
Kim, Eunyoung
1
Klucarova, Sona
1
Kniazeva, Maria
1
Kusumawati, Andriani
1
Küster, Inés
1
Lee, Garim
1
Lim, Heejin An
1
Macías-Mañas, María Dolores
1
Mangiò, Federico
1
Mazzoli, Valentina
1
Miao, Miao
1
Mishra, Sita
1
Mok, Adrienne
1
Mukhopadhyay, Sandip
1
Murtas, Gabriele
1
Muñoz Dominguez, Gemma
1
Nechaeva, Olga
1
Nimran, Umar
1
Numata, Hideho
1
Pangestuti, Edriana
1
Pavida Ratakam
1
more ...
less ...
Published in...
All
Journal of global fashion marketing : JGfM
Journal of fashion marketing and management
44
Journal of retailing and consumer services
22
Journal of business research : JBR
14
The journal of brand management : an international journal
9
The journal of product & brand management
9
Asia Pacific journal of marketing and logistics
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of retail & distribution management
5
Cogent business & management
4
International journal of advertising : the review of marketing communications
4
International journal of business and globalisation : IJBG
4
International journal of retail and distribution management
4
Sustainable Luxury : An International Perspective
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Business history
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of global marketing
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
Springer Series in Fashion Business
3
Baltic Journal of Economic Studies
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Contemporary case studies on fashion production, marketing and operations
2
Corporate governance : international journal of business in society
2
European journal of marketing : EJM
2
European retail research
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Global marketing strategies for the promotion of luxury goods
2
International journal of consumer studies
2
International journal of management practice : IJMP
2
Journal of Islamic marketing
2
Journal of consumer behaviour
2
Journal of international consumer marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand equity trend analysis for fashion brands (2001-2021)
Siddiqui, Kamran Ahmed
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 238-255
Persistent link: https://www.econbiz.de/10013270726
Saved in:
2
Why fashion brands enter the metaverse : exploring the motivations of fast fashion and luxury fashion brands
Kniazeva, Maria
;
Aiello, Gaetano
;
Dasmi, Costanza
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 62-89
Persistent link: https://www.econbiz.de/10014529954
Saved in:
3
Luxury fashion brands at the gates of the Web 3.0 : an analysis of early experimentations with NFTs and the metaverse
Murtas, Gabriele
;
Pedeliento, Giuseppe
;
Mangiò, Federico
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10014529960
Saved in:
4
Handmade virtual messages to promote foreign fashion brands in Instagram
Macías-Mañas, María Dolores
;
Vila-López, Natalia
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014530026
Saved in:
5
Legacy transmission through fashion films : visual and narrative brand heritage integration
Diaz Soloaga, Paloma
;
Muñoz Dominguez, Gemma
;
Zhou, Jing
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014373503
Saved in:
6
Art-derived designs promote the inconspicuous consumption of fashion bags
Wang, Manqian
;
Kim, Eunyoung
;
Du, Bo
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 263-278
Persistent link: https://www.econbiz.de/10014291553
Saved in:
7
Is it worth investing in an online fashion pop-up store?
Roozen, Irene T. M.
;
Raedts, Mariet
;
Schwolle, Muriel
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 279-293
Persistent link: https://www.econbiz.de/10014291563
Saved in:
8
From means to end : understanding the millennial mind when buying luxury jewelry brands
Pavida Ratakam
;
Phallapa Petison
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10013555412
Saved in:
9
Brand equity effects on financial performance in Japanese fashion market : applying complexity theory via fsQCA
Miao, Miao
;
Go, I
;
Ikeda, Kayo
;
Numata, Hideho
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012803172
Saved in:
10
The strengths of fashion film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->