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subject:"Brand management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Marketing management"
~subject:"Virales Marketing"
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Brand management
Marketing management
Virales Marketing
Advertising effects
17
Werbewirkung
17
Consumer behaviour
12
Konsumentenverhalten
12
Advertising
8
Werbung
8
Markenführung
6
Brand image
5
Internet marketing
5
Markenimage
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Online-Marketing
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Celebrity endorsement
3
Celebrity-Werbung
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USA
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United States
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Cognition
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Emotion
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Marketingmanagement
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Psychology of advertising
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Social web
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Sport
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Sportmarketing
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Sports marketing
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advertising
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purchase intention
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Anbuudayasankar S. P.
1
Arora, Nilesh
1
Baeck, Sunmee
1
Brown, Natalie
1
Cheong, Yunjae
1
Chung, Christina
1
Costanzo, Cynthia P.
1
Costanzo, Paul J.
1
Jeon, Jung Ok
1
Jublee, Daniel Inbaraj
1
Kim, Jonghoon
1
Muk, Alexander
1
Munsch, Alison
1
Parsad, Chandan
1
Poongkundran T.
1
Prashar, Sanjeev
1
Rahman, Rehenuma
1
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1
Vijay, T. Sai
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
61
Journal of marketing communications
60
International journal of advertising : the review of marketing communications
46
Journal of advertising research
40
International journal of advertising : the quarterly review of marketing communications
35
The journal of product & brand management
32
Psychology & marketing
31
Journal of promotion management : JPM
30
Journal of promotion management : innovations in planning and applied research
30
SpringerLink / Bücher
25
The journal of brand management : an international journal
25
International journal of internet marketing and advertising : IJIMA
24
Journal of retailing and consumer services
23
Journal of advertising : official publication of the American Academy of Advertising
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
European journal of marketing : EJM
19
Marketing : ZFP ; journal of research and management
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Marketing letters : a journal of research in marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Marketing intelligence & planning
13
Journal of global marketing
12
Journal of the Academy of Marketing Science
12
Asia Pacific journal of marketing and logistics
11
Journal of marketing
11
Journal of marketing research : JMR
11
The journal of consumer marketing
10
International journal of sports marketing & sponsorship
9
Springer eBook Collection / Business and Economics
9
International journal of hospitality management
8
Journal of international consumer marketing
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of marketing management : MM
8
Cogent business & management
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of consumer studies
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of current issues and research in advertising
7
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1
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
2
Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
Saved in:
3
Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies
Stephen, Gladys
;
Jublee, Daniel Inbaraj
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 487-510
Persistent link: https://www.econbiz.de/10012622602
Saved in:
4
Gender differences in marketer and non-marketer-dominated sources of sustainable health and wellness information
Costanzo, Paul J.
;
Costanzo, Cynthia P.
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 42-50
Persistent link: https://www.econbiz.de/10012257881
Saved in:
5
Building brand awareness : the role of celebrity endorsement in advertisements
Rahman, Rehenuma
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 363-384
Persistent link: https://www.econbiz.de/10011962791
Saved in:
6
The effect of the valence of word-of-mouth on consumers' attitudes toward co-brands : the moderating roles of brand characteristics
Jeon, Jung Ok
;
Baeck, Sunmee
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011471415
Saved in:
7
Korean consumer perspectives on social media advertising and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
8
Measuring the advertising efficiency of the top US sports advertisers
Brown, Natalie
;
Cheong, Yunjae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
Saved in:
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