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subject:"Brand management"
~isPartOf:"Journal of international consumer marketing"
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Brand management
Fashion
8
Mode
8
Consumer behaviour
5
Konsumentenverhalten
5
Luxury goods
5
Luxusgüter
5
Australia
2
Australien
2
Markenführung
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Social status
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fashion
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(un)veiling
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Advertising effects
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Bekleidungsindustrie
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Bibliometrics
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Bibliometrie
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Brand extension
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Brand image
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Canada
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China
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Clothing industry
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Comparison
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Conformity
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Consumer attitudes
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Consumer behavior
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Cultural identity
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Islam
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Japan
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Jugendliche
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Kanada
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Kuwait
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Al-Mutawa, Fajer Saleh
1
AlJuma, Doha Husain Makki
1
Almutawaa, Doha Saleh
1
Cheong, Edith
1
Phau, Ian
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Journal of international consumer marketing
Journal of fashion marketing and management
44
Journal of retailing and consumer services
22
Journal of global fashion marketing : JGfM
18
Journal of business research : JBR
14
The journal of brand management : an international journal
9
The journal of product & brand management
9
Asia Pacific journal of marketing and logistics
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of retail & distribution management
5
Cogent business & management
4
International journal of advertising : the review of marketing communications
4
International journal of business and globalisation : IJBG
4
International journal of retail and distribution management
4
Sustainable Luxury : An International Perspective
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Business history
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of global marketing
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
Springer Series in Fashion Business
3
Baltic Journal of Economic Studies
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Contemporary case studies on fashion production, marketing and operations
2
Corporate governance : international journal of business in society
2
European journal of marketing : EJM
2
European retail research
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Global marketing strategies for the promotion of luxury goods
2
International journal of consumer studies
2
International journal of management practice : IJMP
2
Journal of Islamic marketing
2
Journal of consumer behaviour
2
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The impact of socio-cultural structures on (un)veiling western luxury fashion brands : perceptions of Kuwaiti Muslim women
Al-Mutawa, Fajer Saleh
;
Almutawaa, Doha Saleh
;
AlJuma, …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 367-387
Persistent link: https://www.econbiz.de/10014321488
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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