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subject:"Brand management"
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Journal of marketing
The journal of brand management : an international journal
11
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Enterprise & society : the international journal of business history
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Asia Pacific journal of marketing and logistics
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Economic law as an economic good : its rule function and its tool function in the competition of systems
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Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
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Handbook of research on counterfeiting and illicit trade
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Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
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Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
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Measuring business excellence : the journal of organizational performance management
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Hands off my brand! : the financial consequences of protecting brands through trademark infringement lawsuits
Ertekin, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 45-65
Persistent link: https://www.econbiz.de/10011912139
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Evaluating the financial impact of branding using trademarks : a framework and empirical evidence
Krasnikov, Alexander
;
Mishra, Saurabh
;
Orozco, David
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 154-166
Persistent link: https://www.econbiz.de/10003901169
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