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subject:"Brand management"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Celebrity endorsement"
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Search: subject_exact:"Advertising response"
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Brand management
Celebrity endorsement
Advertising effects
251
Werbewirkung
251
Consumer behaviour
169
Konsumentenverhalten
169
Advertising
134
Werbung
132
Internet marketing
79
Online-Marketing
79
Markenführung
46
Brand image
42
Markenimage
42
advertising
42
Emotion
23
Social Web
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Social web
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Marketing management
21
Marketingmanagement
21
Brand
19
Markenartikel
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Experiment
17
Fernsehwerbung
16
Perception
16
Television advertising
16
Wahrnehmung
16
USA
14
United States
14
advertising effectiveness
13
Celebrity-Werbung
12
social media
11
Cognition
10
Kognition
10
Print advertising
10
Printwerbung
10
Personality psychology
9
Persönlichkeitspsychologie
9
Sales promotion
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Verkaufsförderung
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Viral marketing
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Um, Nam-Hyun
3
Kim, Dong Hoo
2
Phua, Joe
2
Srivastava, R. K.
2
Agrawal, Shivani
1
Ahn, Sun Joo
1
Amirshahi, Mirahmad
1
Anghelcev, George
1
Anselmsson, Johan
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Aribarg, Anocha
1
Arora, Neeraj
1
Ashley, Christy
1
Avery, Jill
1
Bajpai, Naval
1
Balboni, Bernardo
1
Bellman, Steven
1
Berg, Kati Tusinski
1
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1
Brown, Mark
1
Broyles, Sheri J.
1
Burkhalter, Janée N.
1
Burnasheva, Regina
1
Chan, Kara
1
Chen, Xinlei
1
Cian, Luca
1
Das, Enny
1
Derdenger, Timothy P.
1
Dorsch, Michael J.
1
Draganska, Michaela
1
Duraipandian, Israel
1
Eastin, Matthew S.
1
Elder, Ryan S.
1
Fan, Fei
1
Fazli-Salehi, Reza
1
Fullerton, Jami A.
1
Ghaffari, Farhad
1
Gistri, Giacomo
1
Goyal, Vinay
1
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1
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Journal of marketing communications
Journal of marketing research : JMR
Journal of business research : JBR
52
International journal of advertising : the review of marketing communications
48
International journal of advertising : the quarterly review of marketing communications
37
Journal of promotion management : JPM
36
Psychology & marketing
36
The journal of product & brand management
34
Journal of advertising research
26
Journal of promotion management : innovations in planning and applied research
26
The journal of brand management : an international journal
25
Journal of retailing and consumer services
22
International journal of internet marketing and advertising : IJIMA
18
Marketing letters : a journal of research in marketing
17
Marketing : ZFP ; journal of research and management
16
SpringerLink / Bücher
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
International journal of sports marketing & sponsorship
15
Marketing intelligence & planning
13
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of global marketing
12
Asia Pacific journal of marketing and logistics
11
European journal of marketing : EJM
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of strategic marketing
9
Journal of the Academy of Marketing Science
9
The journal of consumer marketing
9
International journal of hospitality management
8
Journal of current issues and research in advertising
8
Journal of international consumer marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Young consumers : insight and ideas for responsible marketers
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing
7
Journal of marketing management : MM
7
Springer eBook Collection / Business and Economics
7
European journal of marketing
6
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ECONIS (ZBW)
53
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1
The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen
;
Khalid, Saba
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
Saved in:
2
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
3
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
4
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
5
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
6
Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
7
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
8
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
9
Understanding the viability of three types of approach of advertising in emerging markets
Srivastava, R. K.
;
Dorsch, Michael J.
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 799-812
Persistent link: https://www.econbiz.de/10012314019
Saved in:
10
The roles of celebrity endorsers' and consumers' vegan identity in marketing communication about veganism
Phua, Joe
;
Jin, Seunga Venus
;
Kim, Jihoon
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 813-835
Persistent link: https://www.econbiz.de/10012314020
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