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subject:"Brand management"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows"
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Journal of promotion management : JPM
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
The journal of brand management : an international journal
36
The journal of product & brand management
31
Journal of business research : JBR
29
Journal of retailing and consumer services
16
International journal of hospitality management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of promotion management : innovations in planning and applied research
9
Marketing letters : a journal of research in marketing
8
International journal of market research
7
Cogent business & management
6
Tourism management : research, policies, practice
6
European journal of marketing
5
European journal of marketing : EJM
5
International journal of internet marketing and advertising : IJIMA
5
Journal of Islamic marketing
5
Journal of marketing communications
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Psychology & marketing
5
Qualitative market research : an international journal
5
The service industries journal
5
Global business review
4
International journal of consumer studies
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of hospitality marketing & management
4
Journal of strategic marketing
4
Journal of travel and tourism marketing
4
Marketing intelligence & planning
4
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
4
Administrative Sciences : open access journal
3
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the review of marketing communications
3
International journal of sport management and marketing : IJSMM
3
Journal of consumer marketing
3
Journal of customer behaviour
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing analytics : JMA
3
Journal of marketing for higher education
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
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ECONIS (ZBW)
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1
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi
;
Li, Weiwei
;
Teng, Lefa
;
Lu, Taihong
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
Saved in:
3
How to influence the brand attitude of the audience by micro-films
Yu, Hueiju
;
Chang, Yu-ting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 674-686
Persistent link: https://www.econbiz.de/10010233239
Saved in:
4
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
5
Erlebnisgesellschaft : Wertewandel, Konsumverhalten und -kultur
Wöhler, Karlheinz
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 3-12)
.
2008
Persistent link: https://www.econbiz.de/10003742810
Saved in:
6
Die Marke auf dem Weg zum Erlebnis : Trend Erlebnisgesellschaft und Erlebnismarketing
Neumann, David
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 13-28)
.
2008
Persistent link: https://www.econbiz.de/10003742814
Saved in:
7
Multi-sensory branding : a whole body experience
Lindstrøm, Martin
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 87-96)
.
2008
Persistent link: https://www.econbiz.de/10003742826
Saved in:
8
Markenplattformen : Erlebnis für alle Sinne
Linxweiler, Richard
;
Siegle, Alexandra
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 97-115)
.
2008
Persistent link: https://www.econbiz.de/10003742832
Saved in:
9
Live-Marketing : vom Event zum System
Dams, Colja M.
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 135-144)
.
2008
Persistent link: https://www.econbiz.de/10003742841
Saved in:
10
Brand Parks als Weiterentwicklung des Event-Marketings
Nufer, Gerd
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 157-166)
.
2008
Persistent link: https://www.econbiz.de/10003742845
Saved in:
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