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subject:"Brand management"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand image"
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Brand image
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Journal of promotion management : JPM
The journal of brand management : an international journal
39
Journal of business research : JBR
35
The journal of product & brand management
31
Journal of retailing and consumer services
20
International journal of hospitality management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of promotion management : innovations in planning and applied research
9
Marketing letters : a journal of research in marketing
8
Psychology & marketing
8
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
Cogent business & management
7
International journal of market research
7
Journal of Islamic marketing
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing communications
7
Tourism management : research, policies, practice
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of travel and tourism marketing
6
Qualitative market research : an international journal
6
European journal of marketing
5
European journal of marketing : EJM
5
International journal of internet marketing and advertising : IJIMA
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
The service industries journal
5
Tourism management perspectives : TMP
5
Asia Pacific journal of marketing and logistics
4
Global business review
4
International journal of consumer studies
4
Journal of hospitality marketing & management
4
Journal of marketing analytics : JMA
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
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SpringerLink / Bücher
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The journal of consumer marketing
4
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
4
Administrative Sciences : open access journal
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International business review : the official journal of the European International Business Academy
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1
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi
;
Li, Weiwei
;
Teng, Lefa
;
Lu, Taihong
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
Saved in:
3
How to influence the brand attitude of the audience by micro-films
Yu, Hueiju
;
Chang, Yu-ting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 674-686
Persistent link: https://www.econbiz.de/10010233239
Saved in:
4
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
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