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subject:"Brand management"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Cognition"
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Brand management
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Journal of promotion management : JPM
Journal of business research : JBR
58
The journal of brand management : an international journal
36
Journal of retailing and consumer services
32
The journal of product & brand management
31
International journal of hospitality management
22
Journal of behavioral decision making
18
Journal of business ethics : JOBE
17
Psychology & marketing
14
Tourism management : research, policies, practice
14
Journal of business and psychology
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Marketing letters : a journal of research in marketing
10
Cogent business & management
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of promotion management : innovations in planning and applied research
9
Journal of travel and tourism marketing
9
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
9
European journal of marketing
8
European journal of marketing : EJM
8
Journal of consumer behaviour : an international research review
8
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
SpringerLink / Bücher
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Global business review
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International journal of advertising : the review of marketing communications
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International journal of market research
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Journal of marketing communications
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Technological forecasting & social change : an international journal
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The journal of services marketing
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Tourism management perspectives : TMP
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European management journal
6
International journal of contemporary hospitality management
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International journal of internet marketing and advertising : IJIMA
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Journal of hospitality marketing & management
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The service industries journal
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Asia Pacific journal of marketing and logistics
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Economics, management and financial markets
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International journal of consumer studies
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1
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Promoting vegetarianism through moralization and knowledge calibration
Arora, Anshu
;
Bradford, Shalonda
;
Arora, Amit
;
Gavino, …
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 889-912
Persistent link: https://www.econbiz.de/10011799631
Saved in:
3
Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi
;
Li, Weiwei
;
Teng, Lefa
;
Lu, Taihong
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
Saved in:
4
How to influence the brand attitude of the audience by micro-films
Yu, Hueiju
;
Chang, Yu-ting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 674-686
Persistent link: https://www.econbiz.de/10010233239
Saved in:
5
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
6
Audience engagement and its effects on product placement recognition
Scott, Jane
;
Craig-Lees, Margaret
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 39-58
Persistent link: https://www.econbiz.de/10003974790
Saved in:
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