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subject:"Brand management"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Personality psychology"
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Brand management
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Journal of promotion management : JPM
Journal of business research : JBR
41
The journal of brand management : an international journal
38
The journal of product & brand management
32
International journal of hospitality management
25
Journal of retailing and consumer services
22
Tourism management : research, policies, practice
16
Journal of business ethics : JOBE
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Cogent business & management
11
Marketing letters : a journal of research in marketing
11
Psychology & marketing
11
Journal of business and psychology
10
Journal of vocational behavior
10
Pakistan journal of commerce and social sciences
10
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
10
European journal of marketing : EJM
9
Journal of promotion management : innovations in planning and applied research
9
Human relations
8
International journal of market research
8
Journal of business venturing
8
Journal of economic psychology : research in economic psychology and behavioral economics
8
Journal of managerial psychology
8
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
Administrative Sciences : open access journal
7
Journal of marketing research : JMR
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
The service industries journal
7
Entrepreneurship theory and practice : ET&P
6
European journal of marketing
6
International journal of consumer studies
6
International journal of human resource management
6
International journal of internet marketing and advertising : IJIMA
6
Journal of business ethics : JBE
6
Journal of career development
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Journal of consumer marketing
6
Marketing intelligence & planning
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Qualitative market research : an international journal
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1
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Cause I'll feel good! : an investigation into the effects of anticipated emotions and personal moral norms on consumer pro-environmental behavior
Rezvani, Zeinab
;
Jansson, Johan
;
Bengtsson, Maria
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 163-183
Persistent link: https://www.econbiz.de/10011729502
Saved in:
3
Reaching goals and doing good : exploring consumer responses to meaningful advertisements
Wu, Linwan
;
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 592-613
Persistent link: https://www.econbiz.de/10011799287
Saved in:
4
Promoting vegetarianism through moralization and knowledge calibration
Arora, Anshu
;
Bradford, Shalonda
;
Arora, Amit
;
Gavino, …
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 889-912
Persistent link: https://www.econbiz.de/10011799631
Saved in:
5
Processing anti-smoking ads among college students : the role of emotional response and level of smoking
Chung, Hwiman
;
Ahn, Euijin
;
Kang, Seok
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 370-385
Persistent link: https://www.econbiz.de/10011532978
Saved in:
6
Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi
;
Li, Weiwei
;
Teng, Lefa
;
Lu, Taihong
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
Saved in:
7
How to influence the brand attitude of the audience by micro-films
Yu, Hueiju
;
Chang, Yu-ting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 674-686
Persistent link: https://www.econbiz.de/10010233239
Saved in:
8
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
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