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subject:"Brand management"
~isPartOf:"Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing"
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Brand management
Markenrecht
6
Trademark law
6
Deutschland
5
Germany
5
Internet marketing
3
Online-Marketing
3
Website
3
Markenführung
2
Brand image
1
Competition law
1
Court decisions
1
Inter-firm cooperation
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Markenimage
1
Private law
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Rechtsprechung
1
Social Web
1
Social web
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Telecommunications law
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Telekommunikationsrecht
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Unternehmenskooperation
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German
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Backhaus, Klaus
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Hoffmann, Marie-Louise
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
The journal of brand management : an international journal
11
Business history
6
Research
4
Business horizons
3
SpringerLink / Bücher
3
Enterprise & society : the international journal of business history
2
Innovatives Markenmanagement
2
Journal of marketing
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
NBER working paper series
2
Routledge international studies in business history
2
Working paper / National Bureau of Economic Research, Inc.
2
Asia Pacific journal of marketing and logistics
1
Branding competence
1
Brands and branding
1
Business history review
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Economic law as an economic good : its rule function and its tool function in the competition of systems
1
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Florida Law Review
1
Gabler Research
1
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
1
Hamburger Schriften zur Marketingforschung
1
Handbook of research on counterfeiting and illicit trade
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
Industry and innovation
1
International journal of law and management : IJLMA
1
International journal of management and marketing research : IJMMR
1
International journal of sports marketing & sponsorship
1
International journal of the economics of business
1
Internetökonomie
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of economics & management strategy : JEMS
1
Journal of historical research in marketing
1
Journal of macromarketing
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ECONIS (ZBW)
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Rechtlicher Markenschutz und seine ökonomische (Re-)Interpretation
Backhaus, Klaus
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 1-19)
.
2007
Persistent link: https://www.econbiz.de/10003530170
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2
Virtuelle Brand Communities auf dem kennzeichenrechtlichen Prüfstand
Hoffmann, Marie-Louise
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 337-362)
.
2007
Persistent link: https://www.econbiz.de/10003530278
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