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subject:"Brand management"
~isPartOf:"Marketing intelligence & planning"
~subject:"Children"
~subject:"Marketing management"
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Search: subject_exact:"Advertising response"
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Brand management
Children
Marketing management
Advertising effects
28
Werbewirkung
28
Consumer behaviour
23
Konsumentenverhalten
23
Advertising
12
Werbung
11
Brand image
10
Internet marketing
10
Markenführung
10
Markenimage
10
Online-Marketing
10
Social Web
6
Social web
6
Brand
4
Brand attitude
4
Celebrity endorsement
4
Celebrity-Werbung
4
Fernsehwerbung
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Markenartikel
4
Television advertising
4
Emotion
3
Jugendliche
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Kinder
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Social media
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Aitken, Robert
1
Bartsch, Silke
1
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1
Brennan, Ross
1
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1
Chauhan, Abhishek
1
Eshghi, Abdolreza
1
Göbel, Fabian
1
Huang, Li-Shia
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1
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Pradhan, Debasis
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Qi, Zhou
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1
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1
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Marketing intelligence & planning
Journal of business research : JBR
57
Journal of marketing communications
55
International journal of advertising : the quarterly review of marketing communications
48
International journal of advertising : the review of marketing communications
46
Journal of advertising research
36
The journal of product & brand management
32
Journal of promotion management : JPM
31
Psychology & marketing
30
Journal of advertising : official publication of the American Academy of Advertising
28
Journal of promotion management : innovations in planning and applied research
25
SpringerLink / Bücher
25
The journal of brand management : an international journal
25
International journal of internet marketing and advertising : IJIMA
20
Journal of retailing and consumer services
19
Young consumers : insight and ideas for responsible marketers
18
Marketing : ZFP ; journal of research and management
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
European journal of marketing : EJM
15
Marketing letters : a journal of research in marketing
13
Asia Pacific journal of marketing and logistics
12
Journal of marketing research : JMR
12
Journal of global marketing
11
Journal of marketing
11
Journal of the Academy of Marketing Science
11
The journal of consumer marketing
11
International journal of consumer studies
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
International journal of sports marketing & sponsorship
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of marketing management : MM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Springer eBook Collection / Business and Economics
9
Journal of current issues and research in advertising : JCIRA
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of international consumer marketing
8
Cogent business & management
7
European journal of marketing
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
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ECONIS (ZBW)
12
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1
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
2
Exploring third-party’s brand rankings from consumers' persuasion knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
Saved in:
3
Consumer responses to covert advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
4
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
5
One step deeper : gender and congruity in celebrity endorsement
Pradhan, Debasis
;
Kapoor, Vikram
;
Moharana, Tapas Ranjan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 774-788
Persistent link: https://www.econbiz.de/10011797976
Saved in:
6
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
7
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
8
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
9
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
10
Content strategies and audience response on Facebook brand pages
Tafesse, Wondwesen
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 927-943
Persistent link: https://www.econbiz.de/10011447746
Saved in:
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