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subject:"Brand management"
~isPartOf:"Medienpraxis"
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Brand management
Advertising planning
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Kommunikationsstrategie
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Markenführung
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Werbekampagne
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Werbeplanung
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Öffentlichkeitsarbeit
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German
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Behrent, Michael
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Mentner, Peter
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Medienpraxis
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
A master class in brand planning : the timeless works of Stephen King
3
Journal of advertising research
3
SpringerLink / Bücher
3
Handbuch Kommunikationsmanagement
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Leitfaden Online-Marketing ; [Bd. 1]
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Marken- und Produktmanagement
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Routledge critical advertising studies
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Routledge focus
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Akzente
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Berichte aus der Betriebswirtschaft
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Brand Planning : starke Strategien für Marken und Kampagnen
1
Creativity and innovation management
1
Cultural and technological influences on global business
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Die Stern-Bibliothek
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Dissertationen / Universität St. Gallen
1
Econ Business
1
European journal of marketing : EJM
1
Gabler Research / Marken- und Produktmanagement
1
Gabler research
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Gabler-Edition Wissenschaft
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Going global: implementing international business operations
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
International marketing ; Vol. 2
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of food products marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Les cahiers de recherche / HEC Paris
1
Marken im Einfluss des Internet : Markendialog März 2009
1
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
1
Marketing : ZFP ; journal of research and management
1
Measuring and managing brands
1
Springer Gabler Research
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Campaigning : Werbung in den Arenen der Öffentlichkeit
Behrent, Michael
;
Mentner, Peter
-
2001
Persistent link: https://www.econbiz.de/10001613207
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