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subject:"Brand management"
~isPartOf:"Wie entstehen starke Marken? : [Markendialog Februar 2005]"
~subject:"Advertising"
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Wie entstehen starke Marken? : [Markendialog Februar 2005]
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
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Hirnforschung, Kognitionspsychologie und Markenführung : Neuland mit Nebenwirkungen?
Kruse, Peter
;
Richter, Timm
- In:
Wie entstehen starke Marken? : [Markendialog Februar 2005]
,
(pp. 61-102)
.
2005
Persistent link: https://www.econbiz.de/10003849088
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