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subject:"Brand management"
~language:"eng"
~subject:"Emotional branding"
~subject:"Social web"
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Brand management
Emotional branding
Social web
Emotionale Werbung
47
Consumer behaviour
14
Konsumentenverhalten
14
Advertising effects
12
Werbewirkung
12
Markenführung
9
Emotion
8
Psychology of advertising
8
Werbepsychologie
8
Advertising
7
Werbung
7
Großbritannien
5
United Kingdom
5
Beziehungsmarketing
4
Relationship marketing
4
emotional marketing
4
Branchenentwicklung
3
Consumer attitudes
3
Experiment
3
Marketing management
3
Marketingmanagement
3
Print advertising
3
Printwerbung
3
Sector development
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Social Web
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USA
3
United States
3
Verbrauchereinstellung
3
Angst
2
Anxiety
2
Bank marketing
2
Bankmarketing
2
Brand
2
Brand image
2
Customer satisfaction
2
Financial services
2
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2
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Pogorzelski, Jacek
3
Chhikara, Ritu
2
Garg, Ruchi
2
Hartmann, Patrick
2
Hatzithomas, Leonidas
2
Heath, Robert
2
Ilicic, Jasmina
2
Kataria, Aarti
2
Margariti, Kostoula
2
Mogaji, Emmanuel
2
Panda, Tapan Kumar
2
Tsichla, Eirini
2
Voutsa, Maria C.
2
Alcañiz, Mariano
1
Anggraeni, Rila
1
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1
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1
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1
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1
Barrutia, José M.
1
Baxter, Stacey M.
1
Bednarz Beauchamp, Michelle
1
Bigné Alcañiz, J. Enrique
1
Bose, Mousumi
1
Chang, Chun-Tuan
1
Chang, Hui-Wen
1
Chen, Tsai
1
Colliander, Jonas
1
Collier, Joel E.
1
Crouch, Roberta
1
D'Hooge, Serena C.
1
D'Souza, Clare M.
1
Dahlén, Micael
1
De Vos, Svetlana
1
Dewitte, Siegfried
1
Echebarria, Carmen
1
Eisend, Martin
1
Gad, Thomas
1
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1
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Journal of advertising
5
Journal of advertising research
4
Journal of marketing theory and practice
3
Academy of Management journal : AMJ
2
Designing and communicating experience
2
Emerald points
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
Journal of consumer behaviour : an international research review
2
Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advertising theory
1
Challenges in an age of dis-engagement
1
Harvard business review : HBR
1
Innovation in advertising and branding communication
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of managerial issues : JMI
1
Making a difference through marketing : a quest for diverse perspectives
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
1
Premier reference source
1
Psychology & marketing
1
Schriftenreihe Schwerpunkt Marketing
1
Schriftenreihe der Fakultät für Wirtschaft der Dualen Hochschule Baden-Württemberg Ravensburg
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ECONIS (ZBW)
49
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The role of emotional marketing and UTAUT on donation intention through social media
Kurniawati, Desi Tri
;
Rosita, Nadiyah Hirfiyana
; …
-
2021
Persistent link: https://www.econbiz.de/10012593464
Saved in:
2
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
3
Awe in advertising : the mediating role of an abstract mindset
Septianto, Felix
;
Seo, Yuri
;
Li, Loic Pengtao
;
Shi, Linsong
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10014233721
Saved in:
4
Nostalgia and forestalgia : insights, evaluation, and implications for advertising and product typology
Barnwell, R. Wixel
;
Collier, Joel E.
;
Shanahan, Kevin J.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 193-210
Persistent link: https://www.econbiz.de/10014233793
Saved in:
5
I don't need a degree, I've got abs : influencer warmth and competence, communication mode, and stakeholder engagement on social media
Roccapriore, Ashley Y.
;
Pollock, Timothy G.
- In:
Academy of Management journal : AMJ
66
(
2023
)
3
,
pp. 979-1006
Persistent link: https://www.econbiz.de/10014319208
Saved in:
6
Ritual work and the formation of a shared sense of meaningfulness
Lepisto, Douglas A.
- In:
Academy of Management journal : AMJ
65
(
2022
)
4
,
pp. 1327-1352
Persistent link: https://www.econbiz.de/10013447435
Saved in:
7
The effect of affect : an appraisal theory perspective on emotional engagement in narrative persuasion
Hamby, Anne
;
Jones, Niusha
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 116-131
Persistent link: https://www.econbiz.de/10013362259
Saved in:
8
How to use a spokesperson's smile effectively : smile intensity, consumer self-construal, and brand relationship determine and effectiveness
Chang, Chun-Tuan
;
Lee, Hsiao-Ching
;
Lee, Yu-Kang
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 436-455
Persistent link: https://www.econbiz.de/10012813778
Saved in:
9
Effectiveness of sexual appeals in print advertisements : a dynamic human-centric perspective
Gong, Zijian
;
Shurtliff, Austin
- In:
Innovation in advertising and branding communication
,
(pp. 117-135)
.
2021
Persistent link: https://www.econbiz.de/10012391658
Saved in:
10
A thematic exploration of strong emotional appeals based on evolutionary psychology
D'Hooge, Serena C.
;
Vyncke, Patrick
- In:
Designing and communicating experience
,
(pp. 119-135)
.
2021
Persistent link: https://www.econbiz.de/10012648278
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