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subject:"Brand management"
~language:"eng"
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Search: subject_exact:"Retail marketing"
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Brand management
Retail marketing
181
Handelsmarketing
167
Einzelhandel
102
Retail trade
100
Consumer behaviour
58
Konsumentenverhalten
57
Beziehungsmarketing
31
Relationship marketing
31
Deutschland
19
Germany
19
Distribution channel
18
Vertriebsweg
18
Marketingmanagement
17
Marketing management
16
Food retailing
13
Lebensmitteleinzelhandel
13
Großbritannien
12
United Kingdom
12
Advertising effects
10
Handelsmanagement
10
Handelsmarke
10
Online-Marketing
10
Retail management
10
Sales promotion
10
Store brand
10
USA
10
United States
10
Verkaufsförderung
10
Werbewirkung
10
Markenführung
9
Market research
9
Marktforschung
9
Electronic Commerce
8
Internet marketing
8
Marketing
8
Online retailing
8
Online-Handel
8
Corporate reputation
7
Einzelhandelsstandort
7
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German
29
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Ahn, SooKyoung
1
Burt, Steven
1
Dai, Xin
1
Diallo, Mbaye Fall
1
Eng, Teck Yong
1
Faziharudean, Tengku M.
1
Fon Sim Ong
1
Forney, Judith A.
1
Grunwald, Guido
1
Ho, Ching-Wei
1
Kim, HaeJung
1
Kok Wei Khong
1
Liu, Gordon
1
McColl, Julie
1
Moore, Christopher M.
1
Sekhon, Yasmin Kaur
1
Sethuraman, Raj
1
Sparks, Leigh
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Journal of retailing and consumer services
2
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
1
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
1
Journal of fashion marketing and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Nonprofit and voluntary sector quarterly
1
The Routledge companion to contemporary brand management
1
The international review of retail, distribution and consumer research
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1
Retail branding
Burt, Steven
;
Sparks, Leigh
- In:
The Routledge companion to contemporary brand management
,
(pp. 492-508)
.
2016
Persistent link: https://www.econbiz.de/10011515467
Saved in:
2
Managing branding and legitimacy : a study of charity retail sector
Liu, Gordon
;
Eng, Teck Yong
;
Sekhon, Yasmin Kaur
- In:
Nonprofit and voluntary sector quarterly
43
(
2014
)
4
,
pp. 629-651
Persistent link: https://www.econbiz.de/10010392594
Saved in:
3
Path analysis of atmospherics and convenience on flow : the mediation effects of brand affect and brand trust
Fon Sim Ong
;
Kok Wei Khong
;
Faziharudean, Tengku M.
; …
- In:
The international review of retail, distribution and …
22
(
2012
)
3
,
pp. 277-291
Persistent link: https://www.econbiz.de/10009571541
Saved in:
4
Effects of store image and store brand price-image on store brand purchase intention : application to an emerging market
Diallo, Mbaye Fall
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 360-367
Persistent link: https://www.econbiz.de/10009541787
Saved in:
5
An exploration of fashion retailer own brand strategies
McColl, Julie
;
Moore, Christopher M.
- In:
Journal of fashion marketing and management
15
(
2011
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10008990985
Saved in:
6
Assessing the external validity of analytical results from national brand and store brand competition models
Sethuraman, Raj
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 759-781
Persistent link: https://www.econbiz.de/10003885065
Saved in:
7
Co-marketing alliances between heterogeneous industries : examining perceived match-up effects in product brand and alliance levels
Ahn, SooKyoung
;
Kim, HaeJung
;
Forney, Judith A.
- In:
Journal of retailing and consumer services
16
(
2009
)
6
,
pp. 477-485
Persistent link: https://www.econbiz.de/10003906201
Saved in:
8
Brand erosion and product harm crises : the moderating role of intermediaries
Standop, Dirk
;
Grunwald, Guido
-
2008
Persistent link: https://www.econbiz.de/10003722985
Saved in:
9
Towards an understanding of retail product branding and its evolution : a comparative study of the UK and Taiwan markets
Ho, Ching-Wei
;
Temperley, John
- In:
International Customer Behaviour and Retailing Research …
,
(pp. 127-138)
.
2006
Persistent link: https://www.econbiz.de/10003280120
Saved in:
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